Inspired by Suzanne Collins’ novel, “The Hunger Games,” AquaNew’s Watt-Ahh bottled water brand created Thirst Games, a program that challenges young adults between the ages of 12 and 18 to submit water conservation or fundraising ideas.
The Canadian Beverage Association, Encorp Pacific-Canada, Nestlé Waters Canada and the city of Richmond, British Columbia, announced that their recent Go Recycle! pilot public spaces recycling program resulted in a 27 percent reduction of beverage containers found in the waste stream.
When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.
Noah’s Sparkling Spring Water moved from glass bottles to 12-ounce slim cans. The company’s reasons for the change include aluminum’s ability to keep beverages colder longer, portability, convenience and sustainability, it says.
Industry stakeholders work to increase recycling rates
October 14, 2011
The phrase “reduce, reuse, recycle” that children are taught in elementary school is among the numerous messages designed to educate consumers about recycling efforts. But even with the many ways to inform people about recycling, associations, manufacturers and beverage companies continually work to spread the word about programs and initiatives.
Bottled water sales have shown signs of growth as the category recovers from the effects of the recession. Overall, the bottled water category increased 2 percent for $7.8 billion in sales for the 52 weeks ending Aug. 7 in supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart, according to SymphonyIRI Group, Chicago.
We’ve heard of blind taste tests between competitive products. Oftentimes, consumers can’t tell the difference between a national brand and its private-label equivalent. However, in recent years, retailers have taken it to a whole new level. These days, consumers might find it difficult to pick out a private label product on-shelf because of the way it’s packaged and marketed.