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Bai Lineup

Justin Timberlake joins Bai Brands as Chief Flavor Officer

Timberlake to work with team on product innovation, marketing

Bai Brands, Princeton, N.J, announced that Justin Timberlake will join its team as an investor and the brand’s first Chief Flavor Officer. The award-winning actor and musician will work closely with the Bai executive team on new flavor innovation, product launches, marketing campaigns and digital content, among other initiatives, the company says.


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Nestle Halloween Bottles

Nestle Pure Life releases Halloween packaging

Eight different Halloween-inspired designs available in 24-packs
Nestlé Pure Life released its 2016 limited-edition Share-A-Scare Halloween bottles. The 8-ounce bottles are available in eight different Halloween-inspired designs.
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Spindrift cans

Spindrift unveils new packaging

Fruit at the forefront of packaging design
Spindrift unveiled new packaging for its self-titled beverages. “We were the first to directly challenge the market with fresh ingredients and with so much evolution in the category, it is now more important than ever to communicate our unique use of real fruit in our package design,” Spindrift Chief Executive Officer and Founder Bill Creelman said in a statement.
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Market Insights - Beverage Industry

Water brands embrace carton packaging

Companies’ name sustainability among reasons for using cartons
Derric Brown
Savvy marketers have known for years that packaging can play an important role in communicating a product’s proposition and influencing purchasing decisions. As consumers demand high-quality and healthy products, they also are becoming increasingly interested in the environmental impact of the product’s packaging.
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ABA addresses obesity crisis t

ABA addresses obesity crisis through Balance Calories Initiative

Association expands test and learn markets to parts of Mississippi and Alabama
jessica Jacobsen
Jessica Jacobsen
American gymnasts Laurie Hernandez and Simone Biles might have made the balance beam look easy when they won their silver and bronze medals, respectively, at the 2016 Rio Olympics. However, achieving balance in eating, drinking and activity habits might not be as easy for consumers.
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Voss Sparkling Water

Bottled water nearing No. 1 spot for U.S. consumption

Sparkling waters continue to outpace category
jessica Jacobsen
Jessica Jacobsen
As health and wellness gains more attention from consumers, some food and beverage categories have faced new challenges. However, the bottled water market is one beverage category that has benefited from the increased prevalence of better-for-you products as more consumers strive to lead healthier lives.
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Sprouts Store

Natural, organic retailers address price point concerns

Channel receiving increasing competition from eCommerce
jessica Jacobsen
Jessica Jacobsen
Just as SKU proliferation has allowed consumers more choices for their food and beverage purchases, the retail channel market has seen its own proliferation of new stores for these products. Natural and organic retailers, also referred by some analysts as fresh format stores, are one channel that has presented competition to traditional supermarket share.
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SoBe

SoBe Midnight Mojito, En Fuego

To celebrate its 21st anniversary, SoBe, a brand of PepsiCo Inc., announced the addition of two new flavors to its lineup: Midnight Mojito and En Fuego. 


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Icelandic Glacial

Icelandic Glacial premium water launches in glass bottles

New bottles for still and sparkling varieties

Icelandic Glacial announced that its super-premium lineup of sparkling and still spring waters now is available in uniquely designed glass bottles that are available in 330- and 750-ml sizes and retail nationwide and online for a suggested retail price of $2.99-$3.49 for a 750-ml glass bottle.


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