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Spindrift unveils new packaging

Fruit at the forefront of packaging design
October 14, 2016
Spindrift unveiled new packaging for its self-titled beverages. “We were the first to directly challenge the market with fresh ingredients and with so much evolution in the category, it is now more important than ever to communicate our unique use of real fruit in our package design,” Spindrift Chief Executive Officer and Founder Bill Creelman said in a statement.
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Market Insights - Beverage Industry

Water brands embrace carton packaging

Companies’ name sustainability among reasons for using cartons
Derric Brown
October 14, 2016
Savvy marketers have known for years that packaging can play an important role in communicating a product’s proposition and influencing purchasing decisions. As consumers demand high-quality and healthy products, they also are becoming increasingly interested in the environmental impact of the product’s packaging.
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ABA addresses obesity crisis t

ABA addresses obesity crisis through Balance Calories Initiative

Association expands test and learn markets to parts of Mississippi and Alabama
jessica Jacobsen
Jessica Jacobsen
October 10, 2016
American gymnasts Laurie Hernandez and Simone Biles might have made the balance beam look easy when they won their silver and bronze medals, respectively, at the 2016 Rio Olympics. However, achieving balance in eating, drinking and activity habits might not be as easy for consumers.
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Voss Sparkling Water

Bottled water nearing No. 1 spot for U.S. consumption

Sparkling waters continue to outpace category
jessica Jacobsen
Jessica Jacobsen
October 10, 2016
As health and wellness gains more attention from consumers, some food and beverage categories have faced new challenges. However, the bottled water market is one beverage category that has benefited from the increased prevalence of better-for-you products as more consumers strive to lead healthier lives.
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Sprouts Store

Natural, organic retailers address price point concerns

Channel receiving increasing competition from eCommerce
jessica Jacobsen
Jessica Jacobsen
October 10, 2016
Just as SKU proliferation has allowed consumers more choices for their food and beverage purchases, the retail channel market has seen its own proliferation of new stores for these products. Natural and organic retailers, also referred by some analysts as fresh format stores, are one channel that has presented competition to traditional supermarket share.
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SoBe

SoBe Midnight Mojito, En Fuego

October 5, 2016

To celebrate its 21st anniversary, SoBe, a brand of PepsiCo Inc., announced the addition of two new flavors to its lineup: Midnight Mojito and En Fuego. 


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Icelandic Glacial

Icelandic Glacial premium water launches in glass bottles

New bottles for still and sparkling varieties
September 15, 2016

Icelandic Glacial announced that its super-premium lineup of sparkling and still spring waters now is available in uniquely designed glass bottles that are available in 330- and 750-ml sizes and retail nationwide and online for a suggested retail price of $2.99-$3.49 for a 750-ml glass bottle.


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Alkaline Water Co.

Alkaline Water Co. grows sales 200%

Premium water made through electrolysis
Barbara Harfmann
September 12, 2016
Since starting his first bottled water company in Hawaii in 1980, and subsequently launching more than 50 bottled water plants in seven countries, Steven Nickolas has had a longtime fascination with the hydrating benefits of water.
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Inkos Energy

Convenience stores appeal to the masses

Beverage purchases key driver of convenience stores sales
Barbara Harfmann
September 12, 2016
Forty-four percent of consumers are visiting convenience (C-stores) stores more often — and half say they are visiting significantly more often than they did just two years ago, according to Chicago-based Datassential, which surveyed 1,000 consumers and 150 operators for its June “C-Store Keynote Report.” While visiting C-stores, these consumers also are buying more prepared food and beverages, the report notes.
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