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Home » Topics » Category Focus » Bottled Water

Bottled Water
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Channel Strategies

Beverage calories in schools reduced by 90 percent

Clearer packaging labels focus of beverage vending program
Barbara Harfmann
August 10, 2016
This fall, as children are heading back to school, the institutions that participate in the federal lunch program will continue to ensure that children and teens will be receiving healthier food, snack and beverage choices, experts note.
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Sobe En Fuego and Midnight Mojito

Sobe launches two new flavors

Enhanced-water brand celebrates 21st birthday with #SOBENotSorry campaign
August 8, 2016

Sobe, a brand of Purchase, N.Y.-based PepsiCo Inc., is turning 21 this year and launched the #SOBENotSorry campaign as part of its celebration. The brand also released two new flavors: Midnight Mojito (Blackberry Mojito) and En Fuego (Spicy Limeade). 


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Tickle Water

Tickle Water

July 28, 2016

Tickle Water introduced its self-titled children’s sparkling water in select markets. 


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trimino Protein Water

Trimino Protein Infused Water

July 26, 2016

Miami Bay Beverage LLC introduced trimino Protein Infused Water in select markets. 


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Karma probiotics

Karma Culture raises $2.25 million in capital

Beverage company partners with Green Circle Capital Partners
July 20, 2016

Green Circle Capital Partners, New York, announced the completion of an equity capital raise for Pittsford, N.Y.-based Karma Culture LLC, makers of Karma Wellness Water and Karma Probiotics. 


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Mattoni waters

Mattoni Grapefruit, Peach, Lemon, Orange

July 12, 2016

Mattoni Natural Mineral Water, a brand of Incendium Global Inc., added four new flavors to its line of flavored mineral waters: Grapefruit, Lemon, Orange and Peach. 


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Voss Sparkling Water

2016 State of the Industry: Bottled water market has potential to surpass CSDs

Sparkling and enhanced waters drive category growth
July 11, 2016
Today, consumers are choosing bottled water more often for its natural and healthy attributes. The International Bottled Water Association (IBWA), Alexandria, Va., and Beverage Marketing Corporation (BMC), New York, recently released 2015 bottled water statistics showing that Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales were up 8.9 percent from the previous year.
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Zevia Energy/Sparkling Water

Zevia to launch energy and sparkling water lines

New lines are zero-calorie, available in select markets in US
June 30, 2016

Culver City, Calif.-based Zevia, the zero-calorie, naturally sweetened soda brand, announced the addition of two new product lines to its portfolio: Energy and Sparkling Water. The new lines will complement the brand's existing share of the natural zero-calorie soda market in the United States, the company says.


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Aquafina launches partnership with 20th Century Fox’s Ice Age: Collision Course

Film partnership offers trip to Kennedy Space Center, custom TV spot
June 10, 2016

Aquafina, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the brand's first-ever film partnership of the upcoming summer release of “Ice Age: Collision Course.” In conjunction with the movie, which hits theaters July 22, Aquafina will roll out a custom TV spot and a national consumer sweepstakes, along with engaging retail and digital initiatives, the company says.


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Dasani Sparkling new flavors

Dasani Sparkling Raspberry Lemonade, Tropical Pineapple

June 7, 2016

Dasani, a brand of The Coca-Cola Co., launched two new flavors in its Sparkling line — Raspberry Lemonade and Tropical Pineapple.


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