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A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages. Practicality and natural products are preferred, while artificial ingredients and crazy fads are likely to cue a collective eye-roll, the companies say. 

Formula Four Beverages Inc. now offers OXiGEN Water. 

VOSS of Norway added to new flavors to its sparkling water lineup: Lemon Cucumber and Tangerine Lemongrass. 

When you buy a gift, how it is wrapped matters. It’s one of the reasons I like to shop at Von Maur, as the retailer provides free gift wrapping and free shipping to anywhere in the United States.

Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.

To help mark the 46th anniversary of Earth Day, hundreds of groups across North America have registered their events on earthday.org. Although numerous associations are doing their part to help fuel the environmental movement, consumers still are looking for guidance when it comes to one of the most common environmental practices: recycling.

In celebration of Earth Day, Boxed Water is Better LLC, Grand Rapids, Mich., and the National Forest Foundation (NFF), Missoula, Montana, announce the return of ReTree, a partnership that aims to plant more than 200,000 trees in 2016. 

IZZE, a brand of Naked Emerging Brands, now offers three new flavors in its line of sparkling, flavored waters: Mandarin Lime, Raspberry Watermelon and Blackberry Pear. 

Voss Water of Norway, New York, added two new flavors to its sparkling water lineup: Lemon Cucumber and Tangerine Lemongrass.

The Coca-Cola Co.’s vitaminwater brand added a new flavor to its line of enhanced waters: vitaminwater Zero Shine.