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PepsiCo Super Bowl LI

PepsiCo spotlights LIFEWTR, Pepsi Zero Sugar at Super Bowl LI

Company announces series of advertising for Super Bowl
January 24, 2017

Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.


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The Honickman Group leadership

2017 Beverage Bottler of the Year: The Honickman Group

East Coast distributor helping to further Balance Calories Initiative
jessica Jacobsen
Jessica Jacobsen
January 11, 2017
As one of the largest independent Pepsi-Cola and Canada Dry bottlers in the United States, Pennsauken, N.J.-based The Honickman Group, not only is making a difference in the territories it serves on the East Coast — New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia and Washington, D.C. — but also in the broader beverage community.
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Revenue Chart

Beverage market a bright spot for supermarkets channel

Alcohol drinks, cocktail mixes post strong gains
Barbara Harfmann
January 11, 2017
Comprising 46 percent of the retail share, traditional supermarkets remain the largest channel in the retail food industry; however, Jon Hauptman, senior director of retail at Long Grove, Ill.-based Willard Bishop Co., an Inmar analytics company, notes that dollar sales in the channel have been flat as more consumers shop at supercenters, fresh-format stores, dollar stores and online.
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FATWater

FATwater

January 5, 2017

Adding a new line to its portfolio, Bulletproof 360 Inc. introduced FATwater. 


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FATWater

Bulletproof releases FATwater

Enhanced water contains Brain Octane oil
January 3, 2017

Los Angeles-based Bulletproof, makers of Bulletproof Coffee and other performance enhancing and nutrition products, announced the release of its newest fat-enhanced beverage: FATwater.


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LIFEWTR

LIFEWTR

December 19, 2016

PepsiCo introduced LIFEWTR, a new premium bottled water that fuses creativity and design to serve as a source of inspiration, the company says. 


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ávitāe USA

2016 NACS tradeshow highlights beverage trends

Show tops 23,000 attendees three years in a row
December 16, 2016
The National Association of Convenience Stores (NACS) hosted its 2016 NACS tradeshow Oct. 19-21 at Atlanta’s Georgia World Congress Center. With a tradeshow floor encompassing approximately 410,000 square feet, the event featured more than 1,200 exhibiting companies showcasing thousands of new products.
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Blossom Water

Blossom Water grows distribution, creates innovative flavored water

Brand utilizes floral botanicals, fruits for flavor
Amanda Del Buono
December 16, 2016
Innovative beverage ideas can come from many places. For Steve Fortuna, the idea for a beverage brand might have been whimsical, but his approach to bringing the idea to fruition certainly was not. Instead, the computer engineer and Wall Street financier has taken a carefully considered, highly strategic approach to every aspect of the process, from product development to market expansion, when founding Blossom Water LLC, Westwood, Mass.
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Sparkling Ice limited-edition Can

Sparkling Ice launches limited-edition coloring cans

Consumers can color characters on aluminum can
December 16, 2016
As a part of its collaboration with DreamWorks Animation and the film “Trolls,” Sparkling Ice launched the UnconTROLLable Flavor campaign, which featured a variety of elements, including custom coloring cans. Through the end of the month, Sparkling Ice is offering a series of “Trolls” fridge packs that include limited-edition coloring cans, which enable consumers to directly color on the packaging, the company says.
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