Bottled Water

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LIFEWTR, a premium bottled water brand of Purchase-N.Y.-based PepsiCo Inc. that advances creativity, art and design to serve as a source of inspiration and hydration, is partnering with the Council of Fashion Designers of America (CFDA) on a wide-ranging, multi-faceted global collaboration to help emerging fashion designers make their mark in national and international markets, the company says.

Greek Philosopher Heraclitus once said, “Big results require big ambitions.” For Purchase, N.Y.-based PepsiCo Inc., that statement rings true as the global food and beverage manufacturer has embarked on a goal to develop better products for consumers and the planet.

Under the banner of "Pure Life Begins Now," Nestlé Waters North America, Stamford, Conn., announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand.

Blossom Water LLC, Westwood, Mass., announced authorization to sell its line of all-natural flavored waters in more than 750 stores this summer. 

At times, people will use the idiom “to the core” to describe a person’s dedication to an ideal or the extreme nature of a situation. At CORE Nutrition, the classic idiom was reinvented and has become part of the company’s mantra.

After years of speculation, bottled water officially is the No. 1 beverage based on volume in the United States. Earlier this year, New York-based Beverage Marketing Corporation (BMC) announced that bottled water overtook carbonated soft drinks for the top spot on a volume basis.

RETHINK Brands announced the launch of RETHINK Kids Water, a boxed water line for kids launching at select CVS and Target stores nationwide. 

HFactor announced a complete redesign of its packaging. To upgrade functionality, HFactor now features a twist-off spout. In addition, the new look and feel includes an enhanced hour-glass structure, along with a revamped modern aesthetic, the company says.

In response to consumers seeking healthier options, vending machines now stock a broader food and beverage portfolio along with the “smart” technological solutions like Apple Pay and Google Pay. On-machine signage also is helping consumers to better evaluate their choices.

Preston, Wash.-based Talking Rain Beverage Co., the makers of Sparkling Ice flavored sparkling waters, announced its partnership with Hearst Digital Media’s Cosmopolitan.com and Elizabeth Banks’ digital media company WhoHaha to launch the original female-centric comedy web series, “TEMP(orary).”