Carbonated Soft Drinks

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Pepsi, Purchase N.Y., unveiled its Gladiator-themed campaign titled “Make Your Gameday Epic.” As a longtime NFL sponsor, Pepsi is celebrating the start of the 2024 NFL season and the anticipated theatrical release of Paramount Pictures’ “Gladiator II,” with a short-film that will electrify game days for cola-lovers and NFL fans alike.

PepsiCo, Purchase, N.Y., has teamed up with award-winning singer Kelly Rowland to turn local restaurant regulars into hometown celebrities with a chance to be featured in a Pepsi ad and have their favorite menu item renamed in their honor.

The Coca-Cola and OREO brands have teamed up as “besties” to create two exclusive and limited-edition products: OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. 

Nixie introduced its new Organic Zero Sugar Soda line with the launch of three varieties: Classic Cola, Root Beer and Ginger Ale.  

Fanta, a brand of The Coca-Cola Co., Atlanta, and Warner Bros. Pictures announced a global partnership ahead of the release of the highly anticipated movie “Beetlejuice Beetlejuice,” which debuts in cinemas on Sept. 6. 

7UP, the lemon-lime flavored beverage, revealed its first total brand design refresh since 2014. 

MUG Root Beer, a new sponsor of the World’s Ugliest Dog contest, has upped the ante this year. Wild Thang, the 2024 winner, will be featured on limited-edition cans of MUG Root Beer.

This year’s State of the Industry report on carbonated soft drinks explores how flavor and functionality innovations entice consumers. 

PepsiCo’s Pepsi, Purchase N.Y, and Little Caesars, Detroit. Mich. announced the return of the fan-favorite Pepsi Pineapple, available exclusively at Little Caesars for a limited time only.

Jones Soda Co. announced a charitable partnership with Folds of Honor. The partnership is launching with a 50% donation of the profits on all sales of a special Fourth of July red, white and blue 12-pack featuring the Folds of Honor's folded flag symbol on Jones 12-ounce bottle labels.