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Home » Topics » Category Focus » Carbonated Soft Drinks

Carbonated Soft Drinks
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Poppi_SodasBack_900.jpg

Poppi unveils consumer-driven ad campaign

Soda’s Back campaign celebrates poppi’s consumers, creators
June 16, 2023

Poppi, Austin, Texas, announced the launch of its summer consumer campaign: Soda’s Back. With this national campaign, poppi is taking its digital marketing success and bringing the excitement to multiple touch points across the country, unveiling the brand’s largest and most impactful consumer-centric effort yet, it notes. 


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Health-Ade Guava Dragon Fruit

June 14, 2023

Health-Ade, the creators of bubbly beverages that support a happy and healthy gut, announced the return of its popular seasonal kombucha flavor: Guava Dragon Fruit.


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PepsiCo releases 2022 Global DE&I Report

Company reports gender parity in management rises to 44%
June 1, 2023

PepsiCo Inc., Purchase, N.Y., published its most recent Global Diversity, Equity and Inclusion (DE&I) Report, illustrating actions that are driving equity and further embedding pep+ into the organization. Key accomplishments include making progress on gender parity in management globally, maintaining pay equity, while supporting historically marginalized communities around the world. 


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Coca-Cola Flex makes beverage variety more accessible

New dispenser offers 40+ drink choices
May 17, 2023

The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Flex powered by Freestyle, a new beverage dispenser that offers an enhanced guest experience while reducing operational complexity. The next-generation dispenser debuted at the 2023 National Restaurant Association Show in Chicago.


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IZZE’s Sparkling Strawberry

May 16, 2023

IZZE, a sparkling juice brand, announced the expansion of its line of sparkling juices with a new flavor addition: Strawberry.


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Spindrift Spiked Strawberry Lemonade

May 8, 2023

Spindrift announced the launch of its Spiked Strawberry Lemonade, an adult version of the brand’s fan-favorite sparkling lemonade.


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Sprecher Brewing, AGP – North America partner for redesigned bottles

May 5, 2023

Sprecher Brewing Co. and Ardagh Glass Packaging – North America (AGP – North America), a business of Ardagh Group, announced a supply agreement where AGP – North America will continue to manufacture all of Sprecher’s glass beer and beverage bottles, including the recently redesigned custom 16-ounce glass bottle.


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OLIPOP Watermelon Lime

May 3, 2023

OLIPOP, a functional soda brand, announced the launch of its newest flavor: Watermelon Lime, adding to its soda lineup ahead of summer.


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Pepsi announces Muévelo con Pepsi Latin fusion dance master class

Carbonated soft drink brand marks occasion with specialty packaging
April 27, 2023

Just in time for International Dance Day on April 29, Pepsi invites fans of Latin music to meet in the metaverse for the first-ever Muévelo con Pepsi Latin fusion dance master class led by celebrity creative director, choreographer and actor Beau Casper Smart, and featuring some of today’s most popular Latin music genres. 


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Culture Pop Soda

April 27, 2023

Culture Pop Soda introduced its probiotic soda line, made with real, organic fruit juice, herbs and live probiotics.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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