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Home » Topics » Category Focus » Carbonated Soft Drinks

Carbonated Soft Drinks
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Pepsi Wild Cherry launches Get Wild campaign

Campaign features TV spots geared for millennials
Staff Beverage Industry
January 15, 2024

Purchase, N.Y.-based PepsiCo’s Pepsi Wild Cherry unveiled Get Wild, a new advertising campaign that captures the essence of modern adulthood and the new “wild” realities of millennials and young adults. 


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MTN DEW BAJA BLAST celebrates 20th anniversary with year-round release

For 1st time, tropical lime flavored carbonated soft drink available in stores all year
Staff Beverage Industry
January 2, 2024

Officially turning 20 years old, MTN DEW BAJA BLAST is giving fans what they deserve: a full year of MTN DEW BAJA BLAST celebrations and the chance to buy the variety not only at Taco Bell, but also in bottles and cans all-year in 2024 in stores nationwide for the first time.


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Pepsi, DeMarcus Ware partner to kickoff Super Bowl weekend

Super Bowl Bowling Classic to support NFL Foundation
Staff Beverage Industry
December 19, 2023

Ahead of Super Bowl LVIII weekend in Las Vegas, football fans will have an opportunity to bowl with current NFL players and NFL Legends to support community football players across the country at the Super Bowl Bowling Classic sponsored by Pepsi.


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Jones announces launch of Jones Craft Dog Soda

New product range exclusively formulated for dogs in time for holiday season
Staff Beverage Industry
November 27, 2023

Jones Soda Co., Seattle, announced its expansion into the pet category with the launch of Jones Craft Dog Soda. Uniquely formulated for canines in collaboration with veterinarians and dog owners, new Jones Craft Dog Soda combines all-natural human-grade ingredients in flavors that dogs love, it says.


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Jones Soda releases Advent Calendar

November 21, 2023

Jones Soda Co. announced its special edition 25-Day Advent Calendar. In time for the holiday season, the Jones Advent Calendar features 25 days of Jones craft sodas, fun holiday bottles, swag and other surprises in a classic countdown to Christmas.


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Shaquille O'Neal, Pepsi reunite for Pepsi Mini Cans commercial

‘I Wish’ spot features cameo appearance from Skee-Lo for parody of “I Wish I Was A Little Bit Taller”
Staff Beverage Industry
November 20, 2023

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, is continuing its 125th anniversary celebration by reuniting with Shaquille O'Neal to unveil a brand-new commercial that highlights Pepsi Mini Cans as ideal for pairing with snack and mealtime occasions.


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Dr Pepper rewards Pepper Perks members with limited-edition flavor

Dr Pepper Hot Take honors college football fandom, hot takes
Staff Beverage Industry
November 8, 2023

Dr Pepper, a brand of Keurig Dr Pepper, revealed the 2023 limited-edition flavor of the carbonated soft drink with the launch of Dr Pepper Hot Take, available exclusively to Pepper Perks members.


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OLIPOP Crisp Apple

November 3, 2023

OLIPOP, a functional soda brand, announced the launch of its newest fall flavor: Crisp Apple. 


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Faygo Dreamin Orange Creme

October 30, 2023

Faygo Beverages Inc. announced the launch of its newest flavored soda: Faygo Dreamin Orange Creme. 


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Coca-Cola, local pizzerias team up for Toss In, Take Out campaign

Campaign celebrates expansion of carbonated soft drink brand’s 100% rPET bottle
Staff Beverage Industry
October 18, 2023

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., has teamed up with local pizzerias across the United States to launch Toss In, Take Out, a traveling restaurant takeover to serve up slices and pies. But, not for any amount of money, instead for the act of recycling a plastic bottle. Available now in 11 major U.S. markets, Toss In, Take Out will be celebrating the expansion of 100% recycled plastic bottles through takeovers of consumers’ favorite pizza spots in New York City, Atlanta and Chicago. 


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