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Sprite searches for ‘uncontainable’ basketball players

February 27, 2012

Sprite, a brand of The Coca-Cola Co., Atlanta, launched a search for undiscovered and “uncontainable” basketball players from around the world. Twenty-four amateur players will be chosen to represent either Team Sudden or Team Intense in the Sprite Uncontainable Game at the 2013 NBA All-Star game in Houston.


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Dr Pepper highlights originality

February 15, 2012
Dr Pepper Snapple Group debuted its new “Always One of a Kind” advertising campaign for Dr Pepper that continues the brand’s 125-year celebration of originality.
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Big future in store for Big Red

Beverage-maker ramps up expansion of flavored CSDs
jessica Jacobsen
Jessica Jacobsen
February 13, 2012
With a company history as vibrant as its flagship brand, Big Red Inc., Austin, Texas, is ramping up its efforts in 2012 to expand its Big Red brand throughout the United States as well as to honor the loyalty of those who have enjoyed the flavored carbonated soft drink (CSD) throughout the brand’s 75-year history.
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2012 Beverage Bottler of the Year: Admiral Beverage Corp.

Mountain bottler elevates its business through diversification, community involvement
Stephanie Cernivec
January 12, 2012
Showcased in Admiral Beverage Corporation’s Worland, Wyo., production facility is a banner with a quote from famed news anchor Tom Brokaw: “It’s easy to make a buck. It’s a lot tougher to make a difference.” Nevertheless, the latter is what Admiral Beverage constantly is trying to do. With its headquarters situated in a town of just more than 5,000 people, a sense of community is engrained in the company’s roots — along with a passion for its business.
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Vertical integration to the max

Injection, blow molding put Admiral Beverage’s plants at the top of their game
Stephanie Cernivec
January 12, 2012
Being a trendsetter isn’t always ideal. You’re often the “guinea pig,” which could be a good thing or a bad thing. For Admiral Beverage Corporation, it’s a good thing. The company was one of the first bottlers in the country to install injection molding machines, it says. After introducing blow molding lines to both of its production facilities a few years ago, injection molding has enabled the business to become even more vertically integrated.
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Coca-Cola partners to create 100 percent plant-based bottle

December 16, 2011

The Coca-Cola Co., Atlanta, announced a multimillion dollar partnership agreement with three leading biotechnology companies to accelerate development of commercial solutions for next-generation PlantBottle packaging made from 100 percent plant-based materials.


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Marketing ‘Mission’

December 13, 2011
Coke Zero is partnering with Paramount Pictures for the fourth installment of “Mission: Impossible — Ghost Protocol,” which appears in theaters this month.
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Cans for a cause

December 13, 2011
The Coca-Cola Co., in collaboration with the World Wildlife Fund (WWF), turned its iconic red cans white in support of providing help to protect polar bears’ Arctic habitat.
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Coca-Cola donates to Thai flood victims

November 21, 2011

The system of The Coca-Cola Co., Atlanta, has committed more than U.S. $2 million to “Reunite to Relieve and Rebuild Thailand,” a sustainable flood relief initiative designed to provide emergency relief and rebuilding  efforts to help victims of the floods in Thailand.


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