Designed by the fans
This month, AriZona Beverages released the new can design for its 20th anniversary flavor, Cherry Lime Rickey, at 7-Eleven stores. Designs were submitted by fans around the globe to the company’s microsite and then voted upon by fans. The winning design came from Kenny Vidinich, the creator of OneVibe creative studio in Honolulu. This was AriZona’s first contest in which it allowed fans not only to select the flavor of a new beverage but also to design its packaging.