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Up Close With...Maine Root Beverages

Organically growing business: Maine Root sees lineup expand, ready for more
June 20, 2011

Maine Root, Portland, Maine, has evolved a lot since the day 11 years ago when Founder Matthew Seiler decided to brew his own organic soda. Seiler was restoring boats on the waterfront in Portland, Maine, in the summer of 2000 when a high school friend opened up Flat Bread Pizza Co., an organic pizza company, just a few wharfs down from where Seiler was working. Seiler was hired by his friend to build the clay oven and stayed on to wait tables. But Seiler realized that the organic restaurant didn’t have the beverages to match, so that’s when he went home and mixed up his own batches of root beer.


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2011 Soft Drink Report

Soft drink makers add sparkle to category.
Elizabeth Fuhrman
April 4, 2011
From marketing to men, more natural products and slim cans, soft drink makers continue to pour life into a category that could use some more fizz.
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Up Close With... Jones Soda

Jennifer Zegler
January 7, 2011
Jones Soda captures consumer passion, company’s brand power. With flavors such as Blue Bubblegum, Dirt and its newest Bacon variety, Jones Soda Co. continues to uphold its reputation as a fun brand, says Bill Meissner, president and chief executive officer of the Seattle-based premium craft soda company.

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Baby watch impacts beverages

Elizabeth Fuhrman
December 3, 2010

As I write my column this month, I am nine months pregnant.  By the time this issue comes out, I’m hoping to have delivered my first child. This pregnancy has been an adventure and opened my eyes to just the beginning of motherhood experiences.


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