This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • Home
  • Magazine
    • Current Issue
    • Digital Edition
    • Archives
    • Annual Manual
    • Newsletter
    • Contract Packaging Guide
  • News
    • Top 100 Beverage Companies
    • 2019 State of the Industry
  • Category Focus
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • Packaging
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • Operations
    • Plant Focus
    • Distribution
      • Fleet Graphics Award
    • Supplier News
  • New Products
    • New Products
    • Product Poll
    • New Product Submission Form
  • Directories
    • Annual Manual
    • Take a Tour
    • Contract Packaging Guide
  • More
    • White Papers
    • Market Insights
    • Market Research
    • Store
    • Custom Content & Marketing Services
    • Events
    • Polls
    • The Beverage Forum
    • BevOps Fleet Summit
  • Multimedia
    • Videos
    • Image Galleries
    • Podcast
    • Interactive Product Spotlights
    • Webinars
  • Contact
    • Advertise
    • Contact Us
Home » Mountain Dew debuts exclusive ‘Dark Knight Rises’ content
Carbonated Soft DrinksBeverage News

Mountain Dew debuts exclusive ‘Dark Knight Rises’ content

Dew Gotham City screen shot
June 18, 2012
KEYWORDS Mountain Dew / PepsiCo
Reprints
No Comments

Purchase, N.Y.-based PepsiCo brand Mountain Dew debuted exclusive content for fans eagerly awaiting the release of Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises.” Mountain Dew introduced the website, www.dewgothamcity.com, which features never-before-seen Dark Knight content with unprecedented access to Gotham City, the company says.

The website provides a deeper look at the Dark Knight franchise as well as exclusive content that helps bridge the eight-year gap between the trilogy’s second and third installment storylines before the film’s July 20 release.

DewGothamCity.com was designed with Dew and Dark Knight fans in mind and provides the opportunity to experience 'The Dark Knight Rises' before the film hits screens next month," said Brett O'Brien, vice president of marketing for Mountain Dew, in a statement.  "Codes from specially marked packages of Dew will enable passionate Dew and Dark Knight fans to unlock exclusive content and enter to win exclusive 'The Dark Knight Rises' prizes.”

The website hosts four immersive environments that feature a breadth of interactive activities and content such as the Applied Sciences lab, Gotham City Convenience Store, Gotham City Police Department and the Bat Cave, which will contain an exclusive, never-before-seen video from the film. The Bat Cave will remain locked until July 8 unless Dew and Dark Knight fans work together to redeem 5 million Dew product codes, the company says.

The campaign also partnered with video game system Xbox, which will allow Xbox Live users to mimic the website’s experience. Xbox users can take a mug shot with their own avatar, explore the Gotham City environments and see a countdown clock that shows when Dew will release new “The Dark Knight Rises” content to the public.

Mountain Dew also is offering fans the chance to collect gear and win prizes, such as tickets to an advanced screening of the movie. On-pack codes from specially marked packages of Mountain Dew and “The Dark Knight Rises”-inspired limited-edition flavor Mountain Dew Dark Berry can be redeemed to win prizes or collect gear such as T-shirts, hooded sweatshirts and G-Shock watches. Codes on specially marked Dew packages also can be used for entry into several sweepstakes for chances to win “The Dark Knight Rises” prizes, including costume replicas and tickets to advance screenings.

In addition, the brand invited passionate Dew and Dark Knight fans to post a 2-minute or shorter video for the chance to win two tickets to the premiere screening of “The Dark Knight Rises” in New York City on July 16. Videos will be judged according to creativity, enthusiasm, and demonstration of passion for Mountain Dew and the Dark Knight. Five winners will be chosen and will win Dew and “The Dark Knight Rises” gear, but only one will win the premiere tickets. Winning videos will be featured on the Mountain Dew Facebook page from July 9-13.


 

Subscribe to Beverage Industry

Related Articles

Sierra Mist introduces Strawberry Kiwi Splash

Mountain Dew partners with ‘The Dark Knight Rises’

Mountain Dew brings exclusive Taco Bell soda to retail

Mountain Dew’s new interactive cans

Related Products

Beer Consumption (Volume and Growth) Forecast to 2021 - North America

Big Food: Critical perspectives on the global growth of the food and beverage industry

Trends in Beverage Packaging 1st Edition

You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • Print & Digital Edition Subscriptions
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

2019 Beverage Innovations of the Year

2019 Beverage Innovations of the Year

Pepsi Sparkling Rose

Pepsi launches Sparkling Rosé at BravoCon

Owyn protein drink.

Plant-based options gain consumer appeal

PRESS Hard Seltzer

PRESS Premium Alcohol Seltzer meets consumers’ flavor needs

Spritz Sparkling Tea

Premium tea ingredients leading the way in beverage development

How To, Directory Videos

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Beverage Categories

What beverage category will see the most growth among private-label brands?
View Results Poll Archive

Products

Beverage Quality and Safety

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

See More Products
webinars and events

Beverage Industry Magazine

Beverage Industry - November 2019

2019 November

Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.

Check back throughout the month for additional content.

View More Create Account
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing