Carbonated Soft Drinks

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The Coca-Cola Co., Atlanta, announced that its board of directors has elected Executive Vice President (EVP) and Chief Operating Officer (COO) Henrique Braun as CEO, effective March 31, 2026.

To meet consumers’ health and wellness needs, functional beverages are seeing an increase in usage as these products address a range of benefits.

poppi is returning as The Official Soda of the Lakers and reintroducing its limited-edition Lakers Grape flavor, available exclusively across Southern California.

PepsiCo, Purchase, N.Y., announced a global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its powerhouse brands — Gatorade, Sting, and Doritos — with the Formula 1 team. 

Canela Media announced the launch of Sprite’s new holiday campaign, bringing Sippin’ Season to life with Sprite Winter Spiced Cranberry, engaging Hispanic American consumers who embrace the “ands” in their identity.

Perfetti Van Melle, a global confectionery leader, has partnered with Fire Brands to introduce AIRHEADS Soda, a beverage line inspired by the iconic Airheads candy. 

This Black Friday (Nov. 28), Pepsi is dropping a limited online release of Pepsi Prebiotic Cola before it hits store shelves early next year, it says.

STARRY is kicking off the holiday season with the return of STARRY Cranberry Blizz. 

The NACS Show once again set an attendance record for its respective host city, following record crowds in Atlanta (2023) and Las Vegas (2024). The tradeshow featured beverage manufacturers, highlighting their current and upcoming innovations.

Cherry soda brand Cheerwine is adding to the holiday festivities with the return of Cheerwine Holiday Punch, but for the first time it will be available in 12-packs of 12-ounce cans.