Carbonated Soft Drinks

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Culture Pop Soda, a better-for-you soda brand made with real, simple ingredients, introduced its ninth flavor: Grape. 

Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message, “If you love it, it’s never a waste,” the company says.

De La Calle, a Mexican soda brand known for its vibrant flavors and authentic ingredients, announced the launch of its newest flavor: Mandarin Refresco. 

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, is teaming up with Little Caesars, Detroit, with the launch of Mountain Dew Mango Rush. 

Although new brand failure rates remain high, over the past decade, most leading new products have not emerged through brand extensions. A few big companies have found success, yet most standouts were entrepreneurial ventures. 

With functional beverage trends on the rise, experts highlight how the carbonated soft drink market is shifting gears to meet consumer demand.

OLIPOP CEO Ben Goodwin discusses the past, present, and future of the prebiotic soda brand as it’s reached a $1.85 billion valuation. 

Evolution Fresh, producer of organic, cold-pressed, premium juice products, unveiled two new Real Fruit Soda flavors: Black Cherry Cola and Pineapple Dragon Fruit.

Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience by turning consumers’ Freestyle mix into a more personalized, shareable moment.

Jones Soda Co. announced the release of Jones Zero Cola and the planned addition of two other zero-calorie sodas later this year.