SkyPop, formerly known as DON’T QUIT, a better-for-you protein beverage company, unveiled its signature lineup of protein sodas.

Made with 10 grams of real whey protein, zero sugar, and just 45 calories in each can, SkyPop delivers vibrant flavor with real, easy-to-understand benefits, the company says. SkyPop’s flavor lineup spans classic soda flavors like Root Beer, Grape and Orange, alongside modern favorites including Ice Pop, Strawberry Cotton Candy, Fruit Punch, and Peaches & Cream, it notes.

“Modern soda is entering its next era, and protein is at the center of that evolution. We’re proud to have helped create, and now lead, that shift,” said Mark French, CEO of SkyPop, in a statement. “We invested extensive time testing and refining the right amount of protein to deliver great taste in a true soda format, validating it with consumers along the way, and we’re humbled that it’s been recognized as the best-tasting protein option in the space. Expanding nationwide with world-class retail partners is proof of real product-market fit, and evolving to SkyPop — with new flavors and packaging — reflects how closely we listen to consumers and collaborate with retailers to build what modern soda should be.”

SkyPop is launching nationally across leading retailers including Target, Walmart, Kroger, Albertsons, Safeway, CVS, and more.

www.drinkskypop.com