Proda announced the debut of its signature all-natural protein-infused soda that aims to push protein beyond the fitness niche, the company says.

Co-founded by Matthew Postlethwaite, wellness entrepreneur and actor best known for his role in PeakyBlinders, and Jeff Church, co-founder and former CEO of Suja Juice, Proda is bringing protein to wider audiences , it says.

“After witnessing the health journeys of my family and through my experience in working with a variety of protein brands, my intention behind building Proda centered on making protein more approachable to all ages,” said  Postlethwaite, co-founder and co-CEO of Proda, in a statement. “Leading with crisp and refreshing flavor, we made sure Proda delivers the purest, complete protein on the market. It took us nearly a year and a half, with over 1,000 hours, to perfect every detail and ensure craveable taste — because if it doesn’t taste amazing, none of the rest matters.”

Church, co-founder and co-CEO of Proda, added: “Traditional protein beverages and emerging protein sodas brands have over-indexed on the fitness and muscle building space, and Proda wants to turn that paradigm on its head. We believe that tomorrow’s protein category won’t be built on more, rather it will be built on the best. Most consumers want to move toward being a little bit healthier, but they don’t want to be punished by a poor tasting product or they just won’t repeat their purchase. We’ve spent tremendous time and effort to ensure Proda is best in class regarding taste and benefits.”

Proda’s flavor lineup includes seven nostalgic-meets-modern flavors: Classic Orange, Shirley Temple, Cherry Lime, Strawberry Lemonade, Lemon Lime, Golden Apple and Root Beer. Each 12-ounce can of Proda delivers clean ingredients including 10 grams of clear whey protein isolate, 3 grams of fiber, zero sugar, natural sweeteners, zero lactose, and is gluten- and caffeine-free, with approximately 45 calories, the company notes.

Proda currently is available at Sprouts Farmers Market shelves nationwide for $3.49 a can, as well as online at Amazon, TikTok Shop, and by visiting the company’s website.

www.drinkproda.com