Jones Soda Co., the original craft soda known for its unconventional flavors, announced the release of two seasonal flavors set to hit U.S. grocery shelves in late October. The launch is part of Jones’ Special Release program, which offers a rotating series of limited-edition sodas that showcase the company’s creativity in developing unique and innovative flavors.
Turkey & Gravy Soda ― Jones' most discussed and flavorfully debated release since its 2003 debut ― is back again for the holidays, and this year it’s available in four-packs so the whole family can share in the fun, the company says.
To complement the fun, Jones also is introducing a Sugar Cookie Soda that tastes just like the classic holiday treat, it notes. The Jones culinary team also created some recipes featuring the new flavor as an ingredient, taking this year's holiday baking to another level, it adds.
“We introduced our Special Release program in 2021 as a way to raise brand awareness, continue expanding our customer base, and showcase our ability to create the most amazing tasting craft soda flavors in the category,” said Eric Chastain, President of the Jones Soda Beverage Division, in a statement. “These two holiday flavors continue to support those objectives while also reinforcing the unique brand identity that has shaped our business from day one.”
Both limited edition soda flavors will be available at select U.S. grocery retailers in single bottles available to purchase for a suggested retail price (SRP) of $1.69-1.89 and four-packs with an SRP of $6.49-6.99. The company also will offer a limited quantity of both products on its website with a counter showing remaining inventory until the last bottle is sold.