Chicago-based Technomic recently released its report titled “Away-from-Home Beverage Study,” which covers how consumer demands and business conditions have shifted within the past few years.
Healthy, functional ingredients like turmeric, ginger, carrot, elderberry and green tea are among those aiding consumers in their quest for immune-boosting properties.
As consumers trend toward beverages fortified with protein, whether animal-based or plant-based, the dairy category is benefiting from consumers being flexible about their protein source.
In its first foray into the beverage market, ALOHA Inc. launched its self-titled line of plant-based protein drinks in three varieties: Vanilla, Chocolate Sea Salt and Coconut.