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Home » Topics » Market Insights

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AI assistant on phone

AI keeps the ball rolling for beverage-makers

Industry experts anticipate AI will continue to be useful to beverage brands
Chloe Alverson
Chloe Alverson
October 23, 2026

Experts share how AI continues to be a useful tool for beverage-makers across categories. 


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digital and mobile banking, showing a person using a smartphone surrounded by floating icons that represent online financial services

AI assists beverage brands in array of areas

Beverage-makers use AI in formulation, marketing and beyond
Chloe Alverson
Chloe Alverson
October 21, 2026

Beverage-makers are finding uses for artificial intelligence (AI) beyond consumer insights. 


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Eaton Filtrations

What happens when the power fails?

Often overlooked, oil and filtration play a major part in keeping plants online
Simone Ortner
October 18, 2026

Beverage manufacturers often have backup generators or other measures in place to help safeguard critical operations during power outages. In many facilities, that does not necessarily mean maintaining full production.


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Canned Cocktail

RTD has become easy to try, but much harder to love

5 shifts in consumer behavior explain why some RTD brands become favorites while others remain just another flavor to sample
Allison Arling-Giorgi
September 14, 2026

Spirits-based ready-to-drink (RTD) has become remarkably good at getting consumers to say “yes” the first time.


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BI eBook
Sponsored Content

eBook | New Product Development for Beverage Manufacturers

August 7, 2026

New Product Development for Beverage Manufacturers helps you understand the consumer trends and insights and ingredients that support those trends that are influencing the next generation of successful beverages.



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Natural colors and manufacturing

Natural colors bring new facility questions for beverage manufacturers

Alex Garland
July 22, 2026

For beverage manufacturers, transitioning away from synthetic dyes is no longer just a formulation challenge. It has become an operational planning priority.


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a man shopping at the grocery store

Where is the beverage market headed?

A look at key market drivers
Brian Sudano
June 30, 2026

The beverage industry has had an interesting start to 2026. Many of the trends shaping the market today feel familiar. 


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Young Woman In White Clothes Drinking Orange Juice
Sponsored By
Virginia Dare

Built to Standout: A Product Development Philosophy

Starting on the Right Foot
June 3, 2026

Modern consumers do their homework. They read labels, ask hard questions, and have high expectations around ingredients and the stories we tell about them. 


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Beverage decline myths

The Myth of Inevitable Decline

Why Some Beverage Trends Don’t Come Down
Brian Sudano Leigh Wilkins
May 14, 2026

In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong? 


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Bottled Water

The health benefits of drinking water are clear: The microplastics headlines are not

IBWA’s Matt Herrick details uneven burden directed toward bottled water packaging
Matt Herrick
May 13, 2026

Bottled water's health benefits remain well-documented, however, headlines surrounding microplastics could be placing an uneven burden on the category.



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    Why Heat-Resistant Molds Remain a Hidden Risk in Beverage Processing

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