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Beverage companies, this one’s for you. Now you can get a sense of how to utilize virtual reality (VR) and augmented reality (AR) to help generate a return on investment from your marketing campaign.

Entrusting a project to an architect-led, proven process limits the time and effort required of the client. It allows owners to focus on their core activities and to be assured that the project is being handled in the most professional way possible while reducing risk and exposure.

Employers have an obligation to do whatever is possible to safeguard the health and safety of their workers. To enhance performance while maintaining a safe and healthy workplace, employers must strive to reduce work related injuries and illnesses by creating a structure and framework for identifying potential risks and then problem solving.

Temperature and humidity conditions have profound effects on beverages such as beer, bourbon and wine; yet, maintaining ideal conditions in large production facilities, distribution centers and cellars can be costly. Craft breweries face particularly unique challenges, as they often occupy non-traditional spaces with outdated doors and windows, and little insulation.

As the nation’s largest privately held manufacturer, seller and distributor of Pepsi-Cola beverages, Pepsi Bottling Ventures (PBV), Raleigh, N.C., recognizes the importance of speed and efficiency for its operations.

Establishing an efficient labeling system can streamline operations, lower costs and lead to a more consistent product. When chosen correctly, a versatile label applicator will lead to a healthier bottom line.

The industry has recognized that consumers’ food and beverage consumption habits have changed during the past two decades. Trends are showing that consumers want more information about products to help them make informed choices that also fit their health goals. Today, the industry actively is considering the implications of the announcement that the U.S. Food and Drug Administration (FDA) is requiring updates to the Nutrition Facts label by July 26, 2018. Now, more than ever, it’s important that manufacturers and ingredient suppliers work together to create healthier and tastier options for consumers.

Savvy marketers have known for years that packaging can play an important role in communicating a product’s proposition and influencing purchasing decisions. As consumers demand high-quality and healthy products, they also are becoming increasingly interested in the environmental impact of the product’s packaging.

It used to be that you could walk into any liquor store and, based on price and appearance, be able to quickly discern the premium players from the standard players. The codes of premium were well-established in packaging design — embellished glass, tall bottles, elaborate closures and applied-color instead of paper labels. These visual cues established an aspirational image for many brands that warranted a higher price point — and consumers bought it.