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    <title>Market Insights</title>
    <description>
      <![CDATA[Beverage market experts offer their insights about a range of topics including demographics, sustainability, formulation, facility planning and more.]]>
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    <item>
      <title>Recasting Our Point of Reference in Beverage</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.</span>
</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98282</guid>
      <pubDate>Fri, 03 Apr 2026 12:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98282-recasting-our-point-of-reference-in-beverage</link>
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    <item>
      <title>Premium beverages are booming. Is your water ready? </title>
      <description>
        <![CDATA[<p>As the trend toward premiumization in the beverage industry grows, water quality and efficiency are moving from operational details to strategic requirements.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98247</guid>
      <pubDate>Fri, 20 Mar 2026 14:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/98247-premium-beverages-are-booming-is-your-water-ready</link>
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    <item>
      <title>The Last Mile: Evaluating route to market</title>
      <description>
        <![CDATA[<p>There are three primary avenues for getting your brand to consumers: direct-to-consumer (DTC), warehouse direct sales to retailers (WD) and direct-store-distribution (DSD). Brian Sudano explores which model fits the unique needs for beverage-makers.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98111</guid>
      <pubDate>Fri, 23 Jan 2026 08:00:00 -0500</pubDate>
      <link>https://www.bevindustry.com/articles/98111-the-last-mile-evaluating-route-to-market</link>
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    <item>
      <title>Automation adoption surges with food &amp; beverage manufacturers</title>
      <description>
        <![CDATA[<p>According to the latest International Federation of Robotics (IFR) World Robotics 2025 U.S. companies in the food and beverage (F&B) sector have been feasting on flexible industrial robots, driving the number of installations up by 21% in 2024.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/98009</guid>
      <pubDate>Fri, 05 Dec 2025 07:00:00 -0500</pubDate>
      <link>https://www.bevindustry.com/articles/98009-automation-adoption-surges-with-food-and-beverage-manufacturers</link>
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    <item>
      <title>The beverage alcohol shuffle</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Much has been written about the acceleration of declines in beer during 2025 along with spirit ready-to-drink (RTD) growth and wine softness; however, the outperformance of alternative adult beverages is giving rise to a differentiated market.</span></p><br>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/97813</guid>
      <pubDate>Fri, 19 Sep 2025 14:30:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/97813-the-beverage-alcohol-shuffle</link>
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    <item>
      <title>Battling wine fraud with the Internet of Things</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The next evolution in wine authentication brings the product online, using the Internet of Things (IoT) to link each bottle to a secure digital identity.</span>
</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/97640</guid>
      <pubDate>Tue, 15 Jul 2025 15:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/97640-battling-wine-fraud-with-the-internet-of-things</link>
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    <item>
      <title>Energy drinks get renewed focus</title>
      <description>
        <![CDATA[<p>Vicky Painter shares how consumers&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">are more aware of the relationship between energy and overall health, and are therefore more concerned about how products like energy drinks can both benefit and hinder their overall health goals.&nbsp;</span>
</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/97568</guid>
      <pubDate>Fri, 13 Jun 2025 12:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/97568-energy-drinks-get-renewed-focus</link>
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    </item>
    <item>
      <title>Artificial intelligence offers an array of benefits for beverage-makers</title>
      <author>alversonc@bnpmedia.com (Chloe Alverson)</author>
      <description>
        <![CDATA[<p>Artificial intelligence continues to be an asset for beverage-makers. Progression in AI’s capabilities has led to increasing usage in terms of insights, supply chain and much more within the beverage industry.&nbsp;</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/97466</guid>
      <pubDate>Tue, 29 Apr 2025 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/97466-artificial-intelligence-offers-an-array-of-benefits-for-beverage-makers</link>
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    <item>
      <title>Just Ice Tea supplier helps company meet packaging needs</title>
      <description>
        <![CDATA[<p>In 2022, Seth Goldman launched&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Just Ice Tea, continuing his mission to offer sustainably sourced beverages. Goldman and his team approached Zuckerman Honickman with the ambitious goal of getting Just Ice Tea on store shelves by the end of the year.&nbsp;</span></p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/97464</guid>
      <pubDate>Fri, 25 Apr 2025 08:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/97464-just-ice-tea-supplier-helps-company-meet-packaging-needs</link>
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    <item>
      <title>Schrobbelèr B.V. turns to automation to enhance efficiency</title>
      <description>
        <![CDATA[<p>Schrobbelèr B.V., a Dutch herbal liqueur manufacturer, faces challenges that are familiar across the food and beverage industry, including changing consumer preferences, increasing demand for diverse products, and heightened competition.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/97434</guid>
      <pubDate>Wed, 16 Apr 2025 17:30:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/97434-schrobbeler-bv-turns-to-automation-to-enhance-efficiency</link>
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    <item>
      <title>Alternative capital solutions can offer reprieve to manufacturing sector</title>
      <description>
        <![CDATA[]]>
      </description>
      <guid>http://www.bevindustry.com/articles/97362</guid>
      <pubDate>Thu, 20 Mar 2025 10:15:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/97362-alternative-capital-solutions-can-offer-reprieve-to-manufacturing-sector</link>
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    </item>
    <item>
      <title>Trucking industry eager to attract younger drivers</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The U.S. trucking industry continues to face a significant challenge: a shortage of drivers. <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">As older drivers retire, fewer younger individuals are entering the profession. <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The industry is exploring several solutions to address this issue.&nbsp;</span>
</span></span></p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/97248</guid>
      <pubDate>Thu, 30 Jan 2025 08:00:00 -0500</pubDate>
      <link>https://www.bevindustry.com/articles/97248-trucking-industry-eager-to-attract-younger-drivers</link>
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    <item>
      <title>FMCG Gurus Trend Watch: Hot &amp; Soft Drinks in 2024</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">There has been a rise in weekly consumption of hot coffee specialties, influenced by the current cost-of-living crisis driving consumers to seek affordable luxuries. Furthermore, there has been an impact from rising prices on luxury-related beverage categories and a shift toward more economical alternatives in the soft drink category.</span></p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/96820</guid>
      <pubDate>Wed, 07 Aug 2024 10:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/96820-fmcg-gurus-trend-watch-hot-and-soft-drinks-in-2024</link>
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    </item>
    <item>
      <title>What is going on in the US Beverage Alcohol Market?</title>
      <description>
        <![CDATA[<p>While the alternative adult beverages market grew by 7.5% a year or 426% in total since 2002, the total beer market has declined more than 5% in total during this period. This disparity underscores the macro movement to these flavored forward, more modern products.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/96753</guid>
      <pubDate>Wed, 10 Jul 2024 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/96753-what-is-going-on-in-the-us-beverage-alcohol-market</link>
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    </item>
    <item>
      <title>The Coca-Cola Co. launches proprietary insights platform, Coca-Cola Lens</title>
      <description>
        <![CDATA[<p>The Coca-Cola Co., Atlanta, announced the launch of Coca-Cola Lens, an insights platform focused on growth, and designed to empower operators in the foodservice and retail industries to make data-driven decisions. </p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/96622</guid>
      <pubDate>Mon, 13 May 2024 14:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/96622-the-coca-cola-co-launches-proprietary-insights-platform-coca-cola-lens</link>
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    </item>
    <item>
      <title>Artificial intelligence offers beverage-makers powerful insights</title>
      <author>Sabettal@bnpmedia.com (Lauren Sabetta)</author>
      <description>
        <![CDATA[<p>Within the beverage industry, AI is being applied to understand consumer behavior, which is expected to lead to more accurate predictions, experts note.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/95869</guid>
      <pubDate>Mon, 05 Jun 2023 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/95869-artificial-intelligence-offers-beverage-makers-powerful-insights</link>
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    </item>
    <item>
      <title>2023 Beer Report | Non-alcohol beer delivers substitution solution</title>
      <author>jacobsenj@bnpmedia.com (Jessica Jacobsen)</author>
      <description>
        <![CDATA[<p>Non-alcohol beer’s presence as substitute for its beer counterparts is helping the category retain consumers as some look to moderate their alcohol consumption.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/95652</guid>
      <pubDate>Thu, 02 Mar 2023 00:00:00 -0500</pubDate>
      <link>https://www.bevindustry.com/articles/95652-2023-beer-report-non-alcohol-beer-delivers-substitution-solution</link>
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    </item>
    <item>
      <title>2023 Beer Report | Imported beer appeals to consumers’ lavish interests</title>
      <author>jacobsenj@bnpmedia.com (Jessica Jacobsen)</author>
      <description>
        <![CDATA[<p>Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/95651</guid>
      <pubDate>Thu, 02 Mar 2023 00:00:00 -0500</pubDate>
      <link>https://www.bevindustry.com/articles/95651-2023-beer-report-imported-beer-appeals-to-consumers-lavish-interests</link>
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    </item>
    <item>
      <title>2023 Beer Report | Hard teas shine in flavored malt beverage segment</title>
      <author>jacobsenj@bnpmedia.com (Jessica Jacobsen)</author>
      <description>
        <![CDATA[<p>U.S. beer consumers also are showing their openness to change as they explore the beyond beer segments, including hard teas.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/95650</guid>
      <pubDate>Thu, 02 Mar 2023 00:00:00 -0500</pubDate>
      <link>https://www.bevindustry.com/articles/95650-2023-beer-report-hard-teas-shine-in-flavored-malt-beverage-segment</link>
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    </item>
    <item>
      <title>2023 Beer Report | Super-premium domestics bright spot among domestic beers</title>
      <author>jacobsenj@bnpmedia.com (Jessica Jacobsen)</author>
      <description>
        <![CDATA[<p>The U.S. beer market is experiencing dissecting storylines as portions of the category thrive while others are adapting to changing consumer tastes. Domestic beers remain challenged, but see a boost from super-premium brands.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/95649</guid>
      <pubDate>Thu, 02 Mar 2023 00:00:00 -0500</pubDate>
      <link>https://www.bevindustry.com/articles/95649-2023-beer-report-super-premium-domestics-bright-spot-among-domestic-beers</link>
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    </item>
    <item>
      <title>2023 Beer Report | Craft beer’s performance varies across segment</title>
      <author>jacobsenj@bnpmedia.com (Jessica Jacobsen)</author>
      <description>
        <![CDATA[<p>For the U.S. craft beer market, the difference between retail performance and on-premise sales illustrates how the recovery that craft beer has experienced since the pandemic remains nuanced.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/95648</guid>
      <pubDate>Thu, 02 Mar 2023 00:00:00 -0500</pubDate>
      <link>https://www.bevindustry.com/articles/95648-2023-beer-report-craft-beers-performance-varies-across-segment</link>
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    </item>
    <item>
      <title>2023 Beer Report | Local appeal lifts hard cider segment</title>
      <author>jacobsenj@bnpmedia.com (Jessica Jacobsen)</author>
      <description>
        <![CDATA[<p>Although it might be a niche segment in the beer market, hard ciders have found favor with consumers, particularly among regional brands.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/95647</guid>
      <pubDate>Thu, 02 Mar 2023 00:00:00 -0500</pubDate>
      <link>https://www.bevindustry.com/articles/95647-2023-beer-report-local-appeal-lifts-hard-cider-segment</link>
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    </item>
    <item>
      <title>Mixing up a profitable canned cocktail: Test for success – but not the old way</title>
      <description>
        <![CDATA[<p>The Distilled Spirits Council of the U.S. records that pre-mixed cocktails was the fastest-growing spirits category in 2021. One thing’s for sure, more new ready-to-drink (RTD) cocktail launches will be executed. When the dust settles, which RTDs will have earned a precious place in consumers’ repertoires, and which will have lost their stake?</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/95312</guid>
      <pubDate>Wed, 21 Sep 2022 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/95312-mixing-up-a-profitable-canned-cocktail-test-for-success-but-not-the-old-way</link>
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    </item>
    <item>
      <title>Ready-to-drink, low/no alcohol categories on the rise</title>
      <description>
        <![CDATA[<p>Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/95251</guid>
      <pubDate>Tue, 23 Aug 2022 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/95251-ready-to-drink-low-no-alcohol-categories-on-the-rise</link>
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    </item>
    <item>
      <title>The supercharged distributor sales rep of the future is here</title>
      <description>
        <![CDATA[<p>By digitally connecting distributors to retailers, distributor salespeople have reallocated their time and reimagined how they approach their retail accounts.</p>]]>
      </description>
      <guid>http://www.bevindustry.com/articles/95177</guid>
      <pubDate>Mon, 01 Aug 2022 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/95177-the-supercharged-distributor-sales-rep-of-the-future-is-here</link>
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    </item>
    <item>
      <title>Patent-pending gas-trap cap prevents CSDs from going flat</title>
      <author></author>
      <description>
        <![CDATA[To help consumers avoid flat soft drinks, a patent-pending gas-trap cap now is available for the carbonated beverage world.]]>
      </description>
      <guid>http://www.bevindustry.com/articles/95017</guid>
      <pubDate>Tue, 17 May 2022 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/95017-patent-pending-gas-trap-cap-prevents-csds-from-going-flat</link>
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    </item>
    <item>
      <title>2022 Beer Report | Non-alcohol beer goes mainstream</title>
      <author>jacobsenj@bnpmedia.com (Jessica Jacobsen)</author>
      <description>
        <![CDATA[Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.]]>
      </description>
      <guid>http://www.bevindustry.com/articles/94806</guid>
      <pubDate>Wed, 23 Mar 2022 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/94806-beer-report-non-alcohol-beer-goes-mainstream</link>
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    </item>
    <item>
      <title>2022 Beer Report | Demand for craft beer rebounds</title>
      <author>jacobsenj@bnpmedia.com (Jessica Jacobsen)</author>
      <description>
        <![CDATA[Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.]]>
      </description>
      <guid>http://www.bevindustry.com/articles/94802</guid>
      <pubDate>Mon, 21 Mar 2022 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/94802-beer-report-demand-for-craft-beer-rebounds</link>
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      <title>2022 Beer Report | Hard cider market takes on competition</title>
      <author>jacobsenj@bnpmedia.com (Jessica Jacobsen)</author>
      <description>
        <![CDATA[In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.]]>
      </description>
      <guid>http://www.bevindustry.com/articles/94801</guid>
      <pubDate>Mon, 21 Mar 2022 00:00:00 -0400</pubDate>
      <link>https://www.bevindustry.com/articles/94801-beer-report-hard-cider-market-takes-on-competition</link>
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    </item>
    <item>
      <title>2022 Beer Report | Imported beer market prep for potential challenges</title>
      <author>jacobsenj@bnpmedia.com (Jessica Jacobsen)</author>
      <description>
        <![CDATA[As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.]]>
      </description>
      <guid>http://www.bevindustry.com/articles/94805</guid>
      <pubDate>Wed, 16 Feb 2022 00:00:00 -0500</pubDate>
      <link>https://www.bevindustry.com/articles/94805-beer-report-imported-beer-market-prep-for-potential-challenges</link>
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