Earlier in the year, General Mills Inc.’s Yoplait brand launched two beverage-inspired limited-edition flavors: Yoplait Original Peach Sweet Tea and Yoplait Light Margarita. Similarly
The right labels and packaging can attract new customers and position the product for wider success. However, manufacturers often find it difficult to meet emerging demands because of the time and expense involved in designing a new label and having label runs produced by a printing house. Printing technology can change that model.
Single-serve containers of wine are increasingly cropping up at retailers and finding their way into sports arenas, hotels and resorts, beaches and other venues.
Imagine if you could make changes to your organization that would equate to 2-6 percent of your company’s revenue in just two to four months. A thorough analysis of your supply chain processes will likely give you that opportunity.
Recently, more and more evidence has highlighted the effect of certain vegetables, including red beet, on nutrition and athletic performance through the beneficial effects of nitrate supplementation.
The expectation among many consumers is that the PET bottles they divert into the recycling stream are transformed into new bottles. This not only keeps those bottles out of the local landfill, but it also provides a closed-loop and sustainable source of material for new bottles.
Why do shoppers choose to buy one drink instead of another in a supermarket? Is it the design, the brand, the label, the package material or the drink itself? For most consumers, the reality is that the final decision often is the result of several considerations.
Monique Acevedo, vice president of innovation for Heineken USA, discusses her new product development process
April 8, 2014
How do you imagine the typical brainstorming session goes? Imagine that brainstorming session is about creating new flavors of beer — a market that is growing in size and sophistication.
Tequila is gaining interest among consumers across the globe. However, agave, the raw material that is used to manufacture tequila, is expected to face a severe shortage in the near future.