Articles Tagged with ''Ready-to-Drink (RTD)''

Experts share that Gen Z is changing the standard on what beverages they enjoy, the companies they value, and how companies can market to this younger generation.

Molson Coors announced the introduction of Happy Thursday, a new line of bubble-free, spiked refreshers — a brand co-created with members of the 21 and up Gen Z community. 

Kentucky Coffee, a brand of Atomic Brands, announced its expansion into the ready-to-drink (RTD) category with the debut of its new Hard Cold Brews, a mixed cocktail made with premium whiskey and cold brew. 

Casa Azul, makers of Casa Azul Tequila Soda, announce the launch of its newest flavor: Grapefruit.

Spindrift announced four new varieties launching in the new year: the Nojito, Peach Strawberry, and two new iced tea innovations: Mint Green Tea and Mango Black Tea.

Steely Can Wine announced adding a fourth wine to its lineup, a light and refreshing sweet red blend called Sonny’s Songria. 

Women-owned Siren Shrub Co. announced teaming up with award-winning Ruby Coffee Roasters to release its new coffee drink: Coffee Sparkling Shrub.

Hrbvor (her-bi-vore) launched a new line of herbal iced teas that checks all the boxes for a healthy, yet tasty, ready-to-drink (RTD) alternative to sugary juices, sodas and sports drinks, it says. 

The Boston Beer Co. announced the launch of Loma Vista Tequila Soda, a spirits-based, ready-to drink (RTD) beverage made from premium tequila blanco, real lime juice, carbonated water and natural flavors.

More consumers are engaging in the active nutrition community, offering more opportunities for protein fortification. Suppliers are developing animal- and plant-based protein solutions to meet this growing demand.