When formulating beverages, it’s important to consider that color not only contributes to product attractiveness, but can influence consumers’ purchasing decisions as they scan the aisles for products with “clean labels” and more “natural” ingredients.
Celestial Seasonings, a brand of The Hain Celestial Group Inc., announced the launch of several new lines of coffeehouse-style beverages featuring tea plus on-trend flavors like Dirty Chai and Matcha Green.
Florida’s Natural Growers launched two new ready-to-drink lemonades: a traditional Lemonade and a Lemonade with Strawberry, that hit shelves in early May
RTD protein shake provides protein during pre-workout, post-workout, snacking occasions
April 3, 2014
CytoSport, Benicia, Calif., recently expanded distribution of its Muscle Milk Protein ready-to-drink (RTD) protein shakes into select Boots and Sainsbury’s Locals locations in the United Kingdom. Available in 330-ml packages, the protein shakes contain 20 grams of dairy protein to boost athletic performance and promote healthy lifestyles, the company says. The drinks also are gluten-free and low in sugar, it adds.
After receiving multiple requests from consumers for a ready-to-drink, at-home slushy, Big Easy Blends partnered with The Icee Co. to develop Slush Puppie frozen slushies in pouches.
Hip Brand Development, also known as the WickedCorp, launched Wicked Hard ready-to-drink carbonated cocktails made from distilled grain spirits and real sugar.