Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an alternative to hard seltzers and traditional vodka sodas.
Consumers are increasingly aware of their alcohol intake for varying reasons. Regardless of consumer intent, beverage-makers must work to provide low and no alcohol offerings.
The beverage experts at Flavorman have released their 2025 Beverage Trends predictions, continuing the company’s seven-year streak of foreshadowing industry trends for the upcoming year.
Saint Arnold Brewing Co. recently added Grand Prize to its year-round beer lineup, reviving a brand that was once one of the best-selling beers in Texas, it says.
As premiumization continues to drive growth for the wine category, experts highlight how consumer engagement, demographic shifts are influencing the market.
The buzz of activity is coming from the low- and no-alcohol markets with sober curious, functionality and premiumization helping the segments resonate with consumers.