The buzz of activity is coming from the low- and no-alcohol markets with sober curious, functionality and premiumization helping the segments resonate with consumers.
New cocktail lineup made with real ingredients, nothing artificial
June 29, 2023
New York-based Betty Buzz, a sparkling beverage brand, announced the launch of Betty Booze, a new line of gourmet low-alcohol, sparkling cocktails. The launch of Betty Booze is part of the company's larger expansion strategy to win new audiences and occasions by challenging conventions of taste in sparkling beverages – and beyond, the company says.
Owl’s Brew Boozy Tea announced its expansion into the world of ready-to-drink (RTD) canned cocktails with the launch of its Real Tea & Vodka and Skinny Hibiscus Margarita.
Heineken USA Inc. debuted its new addition to Heineken's iconic lineup: Heineken Silver, bringing a more accessible flavor profile with 3.2 grams of carbs and 95 calories in each 12-ounce serving, it says.
In time for spring, Waterloo Brewing announced the release of two new offerings: Waterloo Guava Lime Radler and a new installment of the Waterloo Signature Series Premium Collection — featuring three new flavors — Waterloo Saison, Waterloo Passionfruit Wheat, and Waterloo Grapefruit Hibiscus IPA.