New York-based Betty Buzz, a sparkling beverage brand, announced the launch of Betty Booze, a new line of gourmet low-alcohol, sparkling cocktails.
Founder Blake Lively commented, "These are the recipes I've been making for loved ones for years. But I have four kids now. And I'm tired. So here they are in a can. Enjoy. Responsibly…ish."
The launch of Betty Booze is part of the company's larger expansion strategy to win new audiences and occasions by challenging conventions of taste in sparkling beverages – and beyond, the company says.
"When it comes to quality, we're absolutely uncompromising. Whether it's Buzz or Booze, everything we make is real and delicious," said Andrew T. Chrisomalis, co-founder and chairman of Betty B Holdings, in a statement. "The early success of Betty Buzz proved people expect more from what they drink. And we're going to be the beverage company to serve it to them."
Betty Booze launches with three sparkling cocktails made from the freshest fruits, spices, herbs and premium spirits: Sparkling Tequila with Lime Shiso, Sparkling Tequila with Oak Smoked Lemonade, and Sparkling Bourbon with Apple Ginger Sour Cherry.
Crafted with only sparkling water, premium tequila and real juice, the Sparkling Tequila with Lime Shiso is an effervescent tequila paired with notes of lime and shiso, the company notes. The Sparkling Tequila with Oak Smoked Lemonade is lemonade infused with warm oak, a squeeze of orange and a dash of butter extract, crafted with only sparkling water, premium tequila, and real juice, it says. Meanwhile the Sparkling Bourbon with Apple Ginger Sour is made by pairing the crisp flavors of apple, a kick of ginger and a dash of sour cherry, crafted with only sparkling water, premium bourbon whiskey, and real juice, it adds.
Packaged in 12-ounce recyclable cans, the 4.5% Betty Booze cocktails are available to purchase in four-packs for a suggested retail price of $14.99.