World of Wonder and RuPaul, the multiple Emmy-award winning team behind the RuPaul's Drag Race global franchise, are serving up three new flavor additions to the HOUSEOFLOVE premium canned cocktail and mocktail line.
The new flavors include two 4% ABV, 100 calorie selections, alongside a 0% ABV mocktail to serve the growing demands driven by Gen Z and millennial consumers, the company notes.
Debuting its beverages with a “dry and dirty campaign,” the new HOUSEOFLOVE flavor lineup features the following:
• Vodka Soda Citrus: A vodka soda, bursting with citrusy goodness, made with premium vodka, lime juice and natural flavors.
• Passion Fruit Margarita: A Margarita, made with tequila and natural passion fruit flavor.
• Totally Tropical Mocktail: A tropical mocktail, featuring natural guava, passion fruit and citrus flavors.
“We are pleased as punch to provide even more delicious offerings from the HOUSEOFLOVE,” said World of Wonder Co-Founders Fenton Bailey and Randy Barbato, in a statement. “After selling out the product at DragCon LA, we wanted to meet the demand for both mocktails and lower-calorie options. HOUSEOFLOVE pairs best with season 16 of RuPaul's Drag Race — cheers.”
HOUSEOFLOVE cocktails and mocktails are available for purchase in fine liquor stores in major markets across the United States, as well as direct-to-consumer by visiting the company’s website.