New cocktail lineup made with real ingredients, nothing artificial
June 29, 2023
New York-based Betty Buzz, a sparkling beverage brand, announced the launch of Betty Booze, a new line of gourmet low-alcohol, sparkling cocktails. The launch of Betty Booze is part of the company's larger expansion strategy to win new audiences and occasions by challenging conventions of taste in sparkling beverages – and beyond, the company says.
Owl’s Brew Boozy Tea announced its expansion into the world of ready-to-drink (RTD) canned cocktails with the launch of its Real Tea & Vodka and Skinny Hibiscus Margarita.
Heineken USA Inc. debuted its new addition to Heineken's iconic lineup: Heineken Silver, bringing a more accessible flavor profile with 3.2 grams of carbs and 95 calories in each 12-ounce serving, it says.
In time for spring, Waterloo Brewing announced the release of two new offerings: Waterloo Guava Lime Radler and a new installment of the Waterloo Signature Series Premium Collection — featuring three new flavors — Waterloo Saison, Waterloo Passionfruit Wheat, and Waterloo Grapefruit Hibiscus IPA.
Latitude Beverage, a Boston-based company behind a portfolio of award-winning wine and spirits brands, introduced Déluré, its first line of low-calorie, low-alcohol and alcohol-free wines from France.
Consumers’ greater interest in zero alcohol consumption months has driven the growth of low/no alcohol beverages across beer, wine and spirits, experts note.
Urban South Brewery introduced a brand new beer to its year-round lineup: Paradise Park IPA. A hazy, juicy IPA sitting at 4% ABV and 120 calories, Paradise Park IPA is part of Urban South's growing Paradise Park brand family.
After 2020 dollar sales losses, the U.S. wine market looks to rebound while keeping the category relevant and exciting through emerging styles, formats and usage, experts note.