Twisted Tea Hard Iced Tea and Realtree are teaming up for a limited-edition fall collaboration that gives Twisted Tea’s bright yellow cans a camo makeover.
Lipton Hard Iced Tea, Rochester, N.Y., is expanding its portfolio with the launch of Lipton Hard Iced Tea Zero Sugar, a 95-calorie, zero-sugar offering that taps into growing consumer demand for lighter, lower-calorie beverage alcohol options.
With ready-to-drink (RTD) beverage alcohol becoming a driving force in the market, experts highlight why consumers are gravitating to these RTD solutions, as well as market trends that could influence the future of this space.
This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of the category’s segments as super-premium beers, flavored malt beverages, import beers and non-alcohol segments continue to deliver positive performance.
Twisted Tea Hard Iced Tea is back this holiday season with a bigger, more twisted version of its advent calendar. The 25 Days of Twistmas is a limited-edition advent calendar stocked with a 25-can variety of 24-ounce tallboy flavors.