U.S. beer consumers also are showing their openness to change as they explore the beyond beer segments, including hard teas.

Although more of today’s consumers seek out clean label products, Owl’s Brew always believed in the idea that everyone deserves a great-tasting beverage made completely clean.

Loverboy introduced four new sparkling hard tea flavors now available in a first-ever eight-can variety pack. The new flavors, Mango Pear, Pineapple Hibiscus, Half Tea & Half Lemonade, and Black Cherry Vanilla, are all made with organic brewed tea and are gluten free, 90 calories or less and contain zero grams of sugar, like all Loverboy hard tea flavors.

Owl’s Brew Boozy Tea announced the launch of its new variety pack, Happiest Hour, which includes two new flavors: Black Tea & Pineapple and Green Tea & Peach.

Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., partnered with New York-based Sesame3, a web3 platform for brands, to launch its first-ever NFT. Leveraging Sesame3’s expertise in the NFT space, this partnership will allow Twisted Tea to reward and engage with fans in the NFT marketplace and beyond, the company says.

COOP Ale Works, Oklahoma City, Okla., announced its SONIC Hard Southern Sweet Tea and SONIC Hard Slush is set to launch in retail stores this September. Following the success of the fan favorite SONIC Hard Seltzer lineup, SONIC Hard Southern Sweet Tea and SONIC Hard Slush will be available for consumers at select retail stores in at least 38 states, it says.

Disorderly TeaHouse, a brand of Lagunitas Brewing Co., released its new VariTEA variety pack. Available in time for summer, the 12-pack contains its current flavors Yuzu Lemon and Mixed-Up Berries as well as its summer flavor Peach Slice.

Lagunitas Brewing Co., a subsidiary of Heineken USA, has taken its craft brewing know-how into the world of tea with the launch of Disorderly TeaHouse premium spiked and sparkling tea.

In time for the fall and holiday season, Owl’s Brew of Double Brew LLC launched its new, ready-to-drink (RTD) canned, Boozy Tea flavor: Spiced Chai & Cranberry. 

For seltzer fans looking to mix things up this summer, Bud Light Seltzer is offering a new limited-edition Mix Pack, which combines the new Bud Light Seltzer Iced Tea and fan-favorite Bud Light Seltzer Lemonade into one variety pack.