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Home » non-alcoholic drinks

Articles Tagged with ''non-alcoholic drinks''

Beverage industry embraces digital marketing

Beverage brands utilize social media, video campaigns
Amanda Del Buono
August 10, 2015

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.


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Treatt unveils hot summer drink trends

Trends address nostalgia, health and wellness
August 4, 2015

Suffolk, U.K.-based Treatt revealed this summer’s hottest drink trends based on its latest independent research. Melons, blossoms, garden goodies and sophisticated mocktails are among the trending drink options the research found. 


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A Fruity Twist for Summer Lovin'

Fruit flavors offer innovations
Barbara Harfmann
July 16, 2015

With the summer in full force, there’s nothing quite like enjoying fresh-from-the-vine fruits on your plate — and in your beverages.


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Beverage brands make celebrations more enjoyable

Bai Brands and Perrier announce summer marketing promotions
jessica Jacobsen
Jessica Jacobsen
July 16, 2015

After being out for the past few weeks on maternity leave, I am happy to be back at Beverage Industry. The birth of my first child definitely was a time for celebration in our family. However, I still was too exhausted to join in the festivities.


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2015 State of the Beverage Industry Report

An overview of beverage performance by category
July 13, 2015

Beverage Industry provides an in-depth look at the performances and trends in non-alcohol and alcohol categories in the last year. 


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Beverage offerings offer competitive advantage in foodservice

Healthy drink options growing in popularity
Maureen Alley
July 13, 2015
Now out of the recession, consumers are making their way back to the foodservice channel but without the expectations or spending habits as before.
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Beverage brands expand flavor choices

Millennials drive flavor expansion
Barbara Harfmann
June 15, 2015

Remember when nothing said summer like sitting on Grandma's porch and sipping a tall glass of ice-cold lemonade? The pure sourness and simple ingredients made taste buds dance.


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National Beverage Day celebrates favorite drinks

Holiday encourages consumers to try new beverages
jessica Jacobsen
Jessica Jacobsen
May 15, 2015

Recently I was reminiscing with one of my current co-workers about the monthly company enewsletter that the local media company I used to work for would distribute.


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Readers name their favorite new product for March

Campbell’s V8 Vegetable and Fruit Juices claims 59 percent of votes
April 20, 2015

In line with consumers’ interest with health and wellness products as well as vegetable flavors, Camden, N.J.-based Campbell Soup Co. introduced in January its new line of V8 Vegetable and Fruit Juice beverages. This month, Beverage Industry readers have shown that they agree that this new product release was on point by voting the product line Beverage Industry’s Readers’ Choice New Product of the Month for March.


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Natural Products Expo West 2015 shatters attendance record

New beverage products play into industry trends
April 15, 2015

The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.


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