Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Commentary

National Beverage Day celebrates favorite drinks

Holiday encourages consumers to try new beverages

By Jessica Jacobsen
Jessica Jacobsen
May 15, 2015

Recently I was reminiscing with one of my current co-workers about the monthly company enewsletter that the local media company I used to work for would distribute. It was just a one-page PDF file that highlighted local events the newspapers would sponsor; share employee birthdays, anniversaries, weddings, etc.; and always included a “fun” section in which the editors would note the lesser-known holidays for that month.

One that drummed up a lot of excitement was National Waffle Day, which is Aug. 24. A group of people teamed up to have frozen waffles and all the fixings set up in the lunchroom for a little company treat. This walk down memory lane sparked my interest, and I started looking up some other fun “holidays” that might be coming up on the calendar. To my surprise, I learned that National Beverage Day lands on May 6 every year, according to holidayinsights.com.

The website notes that the day of pleasure and relaxation should center around enjoying your favorite beverage, celebrating all beverages, or, for the bold consumers, trying something completely new.

This last part motivated me to want to be one of the bolder consumers and go outside of my comfort zone, not just on National Beverage Day, but on a more consistent basis. I must note that my parents don’t hesitate to remind me that I was quite the picky eater as a child. Because of this, it took me a little longer to learn how much I enjoy pesto sauce or quinoa. However, now sounds like as good of a time as any to challenge myself once again and try new things.

When it comes to exploring what beverages to try, I shouldn’t have to look too much farther than our New Products section. Updated pretty much daily, there never seems to be a shortage of new alcohol and non-alcohol drinks that are hitting the market. One product that caught my attention was Tio Gazpacho. The line of gazpacho beverages seems to be hitting a number of beverage trends including health and wellness, spicy flavors and vegetable flavors/juices.

The alcohol market also is tapping into a number of trends with its new product releases. Big Bottom Oregon Gin contains 16 botanicals that are designed to complement the juniper used in the distilling process, the company notes. In fact, the Owner and Founder Ted Pappas and Head Distiller Travis Schoney have stated that the increased availability of botanical ingredients will create a market of new products outside of traditional gin.

 Whether it’s new flavors, new brands, new categories or category hybrids, I am at no loss of new beverages to try. Was anyone else bold on National Beverage Day and tried some drinks that they never had before? If so, feel free to share what products you tried by informing the magazine via our Twitter handle @BeverageInd.  I hope you had a great National Beverage Day! 

KEYWORDS: alcoholic drinks best new beverages non-alcoholic drinks

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jess 200

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beer
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Celsius Fizz Free

CELSIUS launches new Fizz-Free flavors

PepsiCo.jpg

PepsiCo advances AI agenda

Narragansett Beer 1975 cans

Narragansett Beer celebrates 50 years of ‘Jaws’

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Beverage News

    Mamma Chia celebrates second National Chia day

    See More
  • Shock Top Twisted Pretzel Wheat

    Shock Top celebrates National Pretzel Day with themed beer

    See More
  • Beverage News graphic

    Gallo Family Vineyards celebrates National Moscato Day

    See More

Related Products

See More Products
  • The-Soft-Drinks-Companion.gif

    The Soft Drinks Companion: A Technical Handbook for the Beverage Industry

  • 144433381X.jpg

    Chemistry and Technology of Soft Drinks and Fruit Juices, 3rd Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing