Articles Tagged with ''alcoholic drinks''

SKU proliferation has left its mark on the consumer packaged goods (CPG) market. But innovative new products aren’t just for the retail shelves. Foodservice operations also are developing new beverages to entice consumers.

With a plethora of alcohol and non-alcohol brands in the beverage landscape, packaging is paramount to attracting consumers. In the case of Wild Ginger Original Alcoholic Ginger Beer, a new craft beer, Dan Matauch, founder of Northville, Mich.-based Flowdesign, the firm that designed the new beer’s packaging, says the name itself immediately sparked his imagination.

The majority of sports fans agree that eating and drinking is a big part of watching sports (60 percent), according to Chicago-based Mintel. Nearly all sports fans consume beverages while watching sports at home with at least half reaching for water, soda or beer. 

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.

New data from the “Preferred Way to Drink Beer” report released by Civic Science in March reveals how the majority of beer drinkers want their brew.

With the summer in full force, there’s nothing quite like enjoying fresh-from-the-vine fruits on your plate — and in your beverages.

After being out for the past few weeks on maternity leave, I am happy to be back at Beverage Industry. The birth of my first child definitely was a time for celebration in our family. However, I still was too exhausted to join in the festivities.

Although every brand has its own story to tell, the history, entrepreneurial spirit and pioneering craft approach of Tito’s Handmade Vodka, a brand of Austin, Texas-based Fifth Generation Inc., has made it the third fastest growing brand in the country.

Mike’s Hard Lemonade Co. launched Palm Breeze Ruby Red Citrus and Palm Breeze Pineapple Mandarin Orange in the U.S.

J&M BevCo LLC introduced SQZ Shot Flavors, a portable, liquid shot