The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.

New data from the “Preferred Way to Drink Beer” report released by Civic Science in March reveals how the majority of beer drinkers want their brew.

With the summer in full force, there’s nothing quite like enjoying fresh-from-the-vine fruits on your plate — and in your beverages.

After being out for the past few weeks on maternity leave, I am happy to be back at Beverage Industry. The birth of my first child definitely was a time for celebration in our family. However, I still was too exhausted to join in the festivities.

Although every brand has its own story to tell, the history, entrepreneurial spirit and pioneering craft approach of Tito’s Handmade Vodka, a brand of Austin, Texas-based Fifth Generation Inc., has made it the third fastest growing brand in the country.

Mike’s Hard Lemonade Co. launched Palm Breeze Ruby Red Citrus and Palm Breeze Pineapple Mandarin Orange in the U.S.

J&M BevCo LLC introduced SQZ Shot Flavors, a portable, liquid shot

Remember when nothing said summer like sitting on Grandma's porch and sipping a tall glass of ice-cold lemonade? The pure sourness and simple ingredients made taste buds dance.

As the mobile gadgets market evolves, beverage companies have to find ways to keep up with the new platforms.