Alcoholic drinks - Articles - Page 11

Infographic: BMC, Fluent find Gen Z drinks bottled water most frequently

Gen Z drinks beer more than wine and spirits

July 15, 2016

There's not much time left before school starts again, which means college students, Gen Zer's, are getting packed to get back to the books. As Gen Z matures and becomes a more important consumer group, Beverage Marketing Corporation and Fluent conducted a survey to find out what these consumers are drinking. Click here to see the full infographic.

Cinnamon touted for its versatility, functionality

Ingredient pairs with alcohol, non-alcohol beverages

Barbara Harfmann

July 15, 2016

Originally written and performed as a Christmas song, “Fruitcake” extols the virtues of cinnamon by proclaiming, “Cinnamon, cinnamon, don’t forget the cinnamon. Cloves and spice will make it nice, but don’t forget the cinnamon.” In addition to being a popular baking ingredient, cinnamon also is resonating as a popular flavor within more beverages, experts note.

Wild Sit Russ Alcoholic Citrus Soda, Wild Docta’ Alcoholic Rock & Rye Soda

July 15, 2016

WG Brewing introduced two new hard sodas in select markets.

2016 State of the Industry

July 11, 2016

Beverage Industry provides an in-depth look at the performances and trends in non-alcohol and alcohol categories in the last year.

Truly Spiked & Sparkling

May 26, 2016

Boston Beer Co. launched a new line of progressive adult beverages: Truly Spiked & Sparkling, a line of clean, crisp spiked, sparkling waters with 100 calories and 2 grams of carbohydrates in each serving.

Tequila Herradura tour connects brand with consumers

In-person events offer opportunity to educate consumers on brand, segment

Amanda Del Buono

May 16, 2016

Nearly every beverage brand faces some challenges when reaching out to consumers. For many, educating consumers can be essential to success, especially as craft trends continue to rise. Recently, Tequila Herradura took on the challenge and embarked on its Casa Herradura tour, which brought the Tequila Herradura hacienda to several cities across the country.

Boston Beer’s Truly Spiked & Sparkling expands distribution

Brand launches variety 12-packs nationwide

May 16, 2016

To meet increasing popularity and demand on the heels of its April launch in select major cities, Truly Spiked & Sparkling, a brand of Boston-based The Boston Beer Co., announced its new spiked sparkling water has expanded distribution.

HEINEKEN USA targets growing multi-cultural consumer base

Sports engagement marketing around soccer and boxing resonates with consumers

Barbara Harfmann

May 11, 2016

The American folk song “99 Bottles of Beer on the Wall” that counts down from “99 bottles of beer on the wall, 99 bottles of beer, take one down, pass it around, 98 bottles of beer on the wall…” is a popular time-passer during long car rides. But while kids typically sing this ditty, multi-cultural consumers in the United States and around the world are singing the praises and reaching for HEINEKEN USA’s premium lagers and hard ciders like never before.

CPG markets influenced by multi-cultural consumers

Mobile, cultural connections key factors for ambicultural shoppers

Jessica Jacobsen

May 11, 2016

In the Two of a Kind song “All Over This World,” the singers open with, “All over this world, all over this world; People are alike, but not the same; All over this world.” As more consumers embrace a more globalized world, the United States is seeing an increasing influence from other cultures.