Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORY
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Home » athlete partnership

Articles Tagged with ''athlete partnership''

Clausthaler

Clausthaler, Andretti Autosport enter multi-year agreement

March 5, 2021

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand. 


Read More
No Days Wasted Chase Claypool

Chase Claypool, No Days Wasted partner with new supplement launch

Hydration Replenisher contains immune-supporting ingredients
January 19, 2021

No Days Wasted (NDW Labs Inc.), Vancouver, British Columbia, announced that Chase Claypool, rookie NFL wide receiver of the Pittsburgh Steelers, has joined the brand as an ambassador and spokesperson. Claypool will play an active role in demonstrating the benefits of the No Days Wasted brand — specifically, focusing on its new Hydration Replenisher and immune support products, the company says.


Read More
Sarah Graybill - The Last Drop
Last Drop

Mtn Dew, Burton Snowboard unite in “One World” efforts

Sarah Graybill
Sarah Graybill
January 18, 2021
Mtn Dew and Burton Snowboards recently announced One World, a partnership surrounding the One World project that features a full-length feature film and a limited-edition collection of goods created with rPET Polartec and 12 episodes of digital content celebrating the love of snowboarding, the environment, and the desire to discover what's next, the brands say.
Read More
Stephen Curry OXIGEN Water

Stephen Curry joins OXIGEN Water as new owner, board adviser

NBA star will be global face of bottled water brand
August 7, 2020

OXIGEN Water, Vancouver, British Columbia and Los Angeles, announced that Stephen Curry has joined the company as an investor, Board Adviser and global face of the brand.


Read More
Budweiser Zero Dwyane Wade

Budweiser, Dwyane Wade team up to release Budweiser Zero

Alcohol-free beer designed with athlete in mind
July 29, 2020

Budweiser, a brand of St. Louis-based Anheuser-Busch, unveiled its first zero alcohol brew: Budweiser Zero. Developed and co-founded in partnership with NBA legend, entrepreneur and advocate Dwyane Wade, this zero-sugar, 50 calorie beverage has the same taste profile as Budweiser, but with zero percent ABV. 


Read More
Trae Young BodyArmor

BODYARMOR adds Trae Young to athlete roster

Atlanta Hawks All-Star to be featured in brand activations, social content
July 27, 2020

BODYARMOR, a brand BA Sports Nutrition, Queens, N.Y., announced a partnership with Atlanta Hawks All-Star Trae Young as the brand’s newest athlete partner.


Read More
Silk Soymilk

Silk Soymilk teams up with Olympians Michael Phelps, Aly Raisman

Dairy alternative brand to donate to Feeding America
May 8, 2020

Silk Soymilk cartons featuring Michael Phelps and Aly Raisman are available at grocery stores nationwide in half-gallon sizes.


Read More
Pepsi premiered its 2020 international football campaign
Last Drop

An international celebration

March 13, 2020

Pepsi premiered its 2020 international football campaign in celebration of its ongoing partnership with the UEFA Champions League. Featuring a never-before-seen collaboration of four of the world’s best footballers, the brand says it's guaranteed to excite football fans around the globe.


Read More
Tippsy Sake

Beverage brands partner with sports teams

September 24, 2019
Tippsy launched its self-titled Sake Box. Bulletproof coffee and Budweiser teamed up for sports event.
Read More
Last Drop - Taylor Karg - Beverage Industry

Budweiser announces partnership with National Women’s Soccer League

Beer brand will support NWSL in on- and off-season
Taylor Karg - Beverage Industry
Taylor Karg
August 13, 2019
Not only did the women celebrate, but they celebrated with ice-cold bottles of Budweiser beer in their hands.
Read More
Previous 1 2 3 4 5 6 7 Next
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • family
    Sponsored byPlant Pop®

    The Rise of Modern Soda: How Functional, Better-for-You Soft Drinks Are Reinventing the Category

Popular Stories

Capri Sun Hydrate

Capri Sun introduces electrolyte enhanced drink

Dirty Mountain Dew

Dirty Mountain Dew hits shelves nationwide

The Finnish Long Drink

Mark Anthony Group of Companies announces plans to acquire The Finnish Long Drink

2026 state of the industry

beer report

Events

April 29, 2026

2026 State of the Industry Series: Alcoholic Beverages

In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products
Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing