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Home » athlete partnership

Articles Tagged with ''athlete partnership''

Sarah Graybill - The Last Drop
Last Drop

Mtn Dew, Burton Snowboard unite in “One World” efforts

Sarah Graybill
Sarah Graybill
January 18, 2021
Mtn Dew and Burton Snowboards recently announced One World, a partnership surrounding the One World project that features a full-length feature film and a limited-edition collection of goods created with rPET Polartec and 12 episodes of digital content celebrating the love of snowboarding, the environment, and the desire to discover what's next, the brands say.
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Stephen Curry OXIGEN Water

Stephen Curry joins OXIGEN Water as new owner, board adviser

NBA star will be global face of bottled water brand
August 7, 2020

OXIGEN Water, Vancouver, British Columbia and Los Angeles, announced that Stephen Curry has joined the company as an investor, Board Adviser and global face of the brand.


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Budweiser Zero Dwyane Wade

Budweiser, Dwyane Wade team up to release Budweiser Zero

Alcohol-free beer designed with athlete in mind
July 29, 2020

Budweiser, a brand of St. Louis-based Anheuser-Busch, unveiled its first zero alcohol brew: Budweiser Zero. Developed and co-founded in partnership with NBA legend, entrepreneur and advocate Dwyane Wade, this zero-sugar, 50 calorie beverage has the same taste profile as Budweiser, but with zero percent ABV. 


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Trae Young BodyArmor

BODYARMOR adds Trae Young to athlete roster

Atlanta Hawks All-Star to be featured in brand activations, social content
July 27, 2020

BODYARMOR, a brand BA Sports Nutrition, Queens, N.Y., announced a partnership with Atlanta Hawks All-Star Trae Young as the brand’s newest athlete partner.


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Silk Soymilk

Silk Soymilk teams up with Olympians Michael Phelps, Aly Raisman

Dairy alternative brand to donate to Feeding America
May 8, 2020

Silk Soymilk cartons featuring Michael Phelps and Aly Raisman are available at grocery stores nationwide in half-gallon sizes.


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Pepsi premiered its 2020 international football campaign
Last Drop

An international celebration

March 13, 2020

Pepsi premiered its 2020 international football campaign in celebration of its ongoing partnership with the UEFA Champions League. Featuring a never-before-seen collaboration of four of the world’s best footballers, the brand says it's guaranteed to excite football fans around the globe.


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Tippsy Sake

Beverage brands partner with sports teams

September 24, 2019
Tippsy launched its self-titled Sake Box. Bulletproof coffee and Budweiser teamed up for sports event.
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Last Drop - Taylor Karg - Beverage Industry

Budweiser announces partnership with National Women’s Soccer League

Beer brand will support NWSL in on- and off-season
Taylor Karg - Beverage Industry
Taylor Karg
August 13, 2019
Not only did the women celebrate, but they celebrated with ice-cold bottles of Budweiser beer in their hands.
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DeAndre Ayton

DeAndre Ayton partners with Shamrock Farms

Basketball player to represent protein beverage
December 18, 2018

Phoenix-based Shamrock Farms announced it has partnered with professional basketball player DeAndre Ayton, who was the No. 1 overall draft pick out of the University of Arizona, the company says. Ayton will represent the company’s Rockin’ brand of protein-milk beverages and be featured in Shamrock advertising, social media and public relation campaigns.


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EFFEN Vodka has released a second iteration of its commemorative bottle for the 2018 MLB season, featuring the Chicago Cubs logo. - Beverage Industry

EFFEN Vodka, Chicago Cubs release limited-edition bottle

Vodka brand available at bar carts throughout baseball stadium
May 21, 2018
In celebration of EFFEN Vodka as the Official Vodka of the Chicago Cubs and Wrigley Field, the brand has released a second iteration of its commemorative bottle for the 2018 MLB season, featuring the Chicago Cubs logo.
Read More
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