Articles Tagged with ''athlete partnership''

Red Bull North America Inc., Santa Monica, Calif., announced a limited-edition Red Bull Kris Bryant can is hitting shelves across Chicagoland and parts of the Midwest, just in time for the start of the 2018 MLB season. This will be the first packaging collaboration with the Chicago Cubs third baseman, who was the National League’s 2016 Most Valuable Player.

Folgers, a brand of Orrville, Ohio-based J.M. Smucker Co., launched its Here's to Coaches campaign for the PyeongChang 2018 Olympic and Paralympic Winter Games. The new campaign recognizes coaches who are invested in helping athletes achieve their Olympic glory — one morning at a time, one cup at a time, the company says. 

Kraft Hockeyville USA, a program of Pittsburgh- and Chicago-based Kraft Heinz, returns for its fourth year and nominations are officially open to find America’s most spirited and enthusiastic hockey communities. Towns nationwide can compete for the coveted title of “Kraft Hockeyville USA 2018,” which includes the opportunity to host an NHL preseason game and $150,000 in rink upgrades.

Samuel Adams, a brand of Boston-based The Boston Beer Co., has been named the “official beer of the Boston Red Sox.”  Samuel Adams and the Red Sox have entered into a multi-year partnership, which will bring together two beloved Boston icons, the companies say. The deal will start to take effect in January 2018.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., announced its partnership with the Yankees' rising star Aaron Judge — a member of the newest Yankees generation — the "Baby Bombers." Judge, an outfielder for the team, will serve as the face of Pepsi, championing the spirit and excitement of baseball, both on and off the field, the company says. 

In the spirit of togetherness and soccer's rising popularity in America, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is unveiling a new digital spot that pays tribute to fans and supporters.

St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to take it to the next level, the company says. 

Continuing to celebrate “the best for the best,” Tequila Avión, New York, has created a limited-edition, commemorative bottle of the brand's ultimate tequila offering, Avión Reserva 44 Extra Añejo. 

Mode Sports Nutrition is introducing a line of cold-pressed sports nutrition beverages targeted at increasing performance during each of the three workout modes: pre-, intra- and post-workout.