Bacardi - Articles - Page 3 | Beverage Industry

Last Drop

Bacardi offers at-home cocktailing experience

Customized group event includes class, mixology kit

November 16, 2020

This holiday season, you can bring the tastes of tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi.

Bacardi to launch 100% biodegradable spirits bottle

Spirits manufacturer partners with Danimer Scientific for 2023 bottle release

October 20, 2020

Bacardi Ltd., Hamilton, Bermuda, is taking a stand in the fight against climate change and plastic pollution, as it unveils plans to put the world’s most sustainable spirits bottle on the shelf by 2023.

Cover Feature

Beverage leaders exhibit agility, resilience

Beverage community protects frontline workers while accelerating eCommerce, technology advancements

Jessica Jacobsen

October 1, 2020

When day-to-day life changed throughout the United States in March, beverage market leaders had to step into action to protect their frontline workers while preserving business operations.

BACARDÍ introduces Spiced Rum in time for fall

Relaunch paired with media partnerships across various platforms

September 8, 2020

BACARDÍ Rum, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the relaunch of BACARDÍ Spiced, an aged rum blended with natural flavors and spices for a bold, yet smooth taste.

BACARDI Ltd., Cocktail Courier partner to launch cocktail kits

Six BACARDI brands featured in kits to celebrate World Cocktail Day

May 26, 2020

To encourage eCommerce sales in celebration of World Cocktail Day on May 13, Bacardi Ltd. debuted six different cocktail kits from its core brands: BACARDÍ Rum, Patrón Tequila, Grey Goose Vodka, Bombay Sapphire Gin, Dewar’s Scotch and Cazadores Tequila, in partnership with Cocktail Courier.

Bacardi commits $3M to support bar, restaurant industry

#RaiseYourSpirits provides financial aid and other relief to those impacted by the COVID-19 crisis

March 25, 2020

Bacardi Ltd., Hamilton, Bermuda, launched the hashtag #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown.

Bacardi launches production of hand sanitizer at Puerto Rico distillery

Spirits manufacturer partners with Olein Refinery to provide raw materials

March 19, 2020

Hamilton, Bermuda-based Bacardi Ltd. Announced a shift in products at the its Cataño, Puerto Rico-based premium rum distillery to help supply ethanol required to produce the much needed hand sanitizers that are in high demand as a result of COVID-19.

Alcohol brands partner with eMeals to drive online, in-store sales

BrandBuilder program showcases weekly, special occasion menu pairings

February 10, 2020

Alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery are partnering with digital meal planning service eMeals, Birmingham, Ala., to build online and digitally influenced grocery revenues. Strategies include menu pairings that place branded wine, beer and spirits recommendations as options on the weekly eMeals shopping list.