Articles Tagged with ''bacardi''

Bacardi introduces lime-flavored rum

New fruit-infused flavor developed for warm weather drinking

April 2, 2019

Hamilton, Bermuda-based Bacardi Ltd. introduced Barcadi Lime: a vibrant and flavorful rum for any warm weather drinking occasion, the company says. Regarded as one of the top choices for fruit infusions in beverages and the most popular fruit purchased to be paired with rum, lime was the obvious choice for the new Bacardi flavor innovation, it adds.

Patrón Citrónge Pineapple

June 27, 2018

Patrón, a subsidiary of Bacardi Ltd., released its newest flavor of premium tequila: Patrón Citrónge Pineapple.

Bacardi completes acquisition of Patrón Spirits

Purchase makes Bacardi No. 1 spirits company, based on IWSR data

May 1, 2018

Bacardi Ltd., Hamilton, Bermuda, completed the transaction that makes the family owned company the sole owner of Patrón Spirits International AG, Schaffhausen, Switzerland, and PATRÓN, its super-premium tequila brand. The transaction follows a successful relationship the two companies have had since Bacardi’s initial acquisition of a 30 percent minority stake in Patrón Spirits in 2008.

Bacardi Ltd. to purchase Patron tequila

Transaction expected to close in first half of 2018

January 23, 2018

Family owned Bacardi Ltd., Hamilton, Bermuda, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100 percent ownership of Patrón Spirits International AG and its PATRÓN brand. The transaction, which is subject to customary closing conditions, follows the relationship the companies have had since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008.

Mahesh Madhavan assumes CEO position at Bacardi

Senior leadership concurrently announced

October 2, 2017

Bacardi Ltd., Hamilton, Bermuda, announces 20-year Bacardi veteran Mahesh Madhavan takes over the chief executive leadership role effective immediately.

Jose Cuervo releases limited-edition swimsuit

Beverage brands launch limited-edition branded fashion

Amanda Del Buono

September 15, 2016

Whether its coolers or wall clocks, branding on everyday items is not a new phenomenon; however, throughout the summer, an onslaught of beverage brands announced branded fashion items that consumers could either purchase or win.

Martini releases ice cube-shaped smart device

Smart Cube uses Bluetooth technology to communicate to bartenders

September 6, 2016

Hamilton, Bermuda-based Bacardi Ltd. announced the release of Smart Cube technology from Martini. The traditional ice cube-shaped device can be added to a drink in addition to regular, square ice cubes.

Stella Artois, Shock Top host marketing events

Beer brands invite consumers to celebrate summer

August 15, 2016

Shock Top, in partnership with Camp No Counselors, is inviting legal-drinking-age adults to text or upload photos of how they Live Life Unfiltered for a chance to win a weekend camp getaway at three scenic locations: Aug. 25-28 in Kerryville, Texas; Sept. 15-18 in Lake Wales, Fla.; and Sept. 20-Oct. 2 in Valencia, Calif.

Bacardi partners with artist Swizz Beatz

Company names Beatz global chief creative for culture

July 11, 2016

Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says.

Bacardi Grapefruit, Raspberry

June 30, 2016

Bacardi U.S.A Inc. unveiled two new flavors in its rum portfolio: Bacardi Grapefruit and Bacardi Raspberry.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.