Bacardi U.S.A Inc. unveiled two new flavors in its rum portfolio: Bacardi Grapefruit and Bacardi Raspberry. 

Bacardi U.S.A. Inc., Coral Gables, Fla., renewed a multi-year distribution agreement with Norton, Mass.-based Horizon Beverage for Massachusetts and Rhode Island.

Packaging allows brands to communicate with consumers before they even drink a product. When considering the increasing number of SKUs on retail shelves, having an appealing package is a crucial element to consider for new products as well as existing products’ package redesigns.

Hamilton, Bermuda-based Bacardi Ltd.’s Bacardi Oakheart spiced rum is ramping up media efforts just in time for the holidays. Originally focused on four markets — California, Florida, Indiana and Texas — the brand plans to expand the campaign into other states in 2016. 

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.

Bacardi Ltd., Hamilton, Bermuda, has expanded its portfolio of super-premium rums with the acquisition of Banks rum.

In celebration of its 153rd anniversary, Bacardi announced the first packaging update to its rum line in more than a decade.

Bacardi Ltd., Hamilton, Bermuda, expanded its portfolio of super-premium spirits with the acquisition of Louisville-based Angel’s Share Brands; its subsidiary, Louisville Distilling Co.; and its Angel’s Envy brand. This deal marks the company’s entry into the bourbon category of the North American whiskey sector.

Coral Gables, Fla.-based Bacardi U.S.A. Inc. is expanding its Facundo Rum Collection of four hand-blended, aged sipping rums into California, following the products’ successful launches in Miami and New York in late 2013.

Bacardi U.S.A. Inc., Coral Gables, Fla., will launch Grey Goose VX (Vodka Exceptionnelle) in the U.S. market this fall.