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Home » bacardi

Articles Tagged with ''bacardi''

Patrón Citrónge Pineapple

Patrón Citrónge Pineapple

June 27, 2018

Patrón, a subsidiary of Bacardi Ltd., released its newest flavor of premium tequila: Patrón Citrónge Pineapple.


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Bacardi Ltd.

Bacardi completes acquisition of Patrón Spirits

Purchase makes Bacardi No. 1 spirits company, based on IWSR data
May 1, 2018

Bacardi Ltd., Hamilton, Bermuda, completed the transaction that makes the family owned company the sole owner of Patrón Spirits International AG, Schaffhausen, Switzerland, and PATRÓN, its super-premium tequila brand. The transaction follows a successful relationship the two companies have had since Bacardi’s initial acquisition of a 30 percent minority stake in Patrón Spirits in 2008.


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Beverage News

Bacardi Ltd. to purchase Patron tequila

Transaction expected to close in first half of 2018
January 23, 2018

Family owned Bacardi Ltd., Hamilton, Bermuda, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100 percent ownership of Patrón Spirits International AG and its PATRÓN brand. The transaction, which is subject to customary closing conditions, follows the relationship the companies have had since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. 


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Bacardi

Mahesh Madhavan assumes CEO position at Bacardi

Senior leadership concurrently announced
October 2, 2017

Bacardi Ltd., Hamilton, Bermuda, announces 20-year Bacardi veteran Mahesh Madhavan takes over the chief executive leadership role effective immediately. 


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Amanda Del Buono

Jose Cuervo releases limited-edition swimsuit

Beverage brands launch limited-edition branded fashion
Amanda Del Buono
Amanda Del Buono
September 15, 2016
Whether its coolers or wall clocks, branding on everyday items is not a new phenomenon; however, throughout the summer, an onslaught of beverage brands announced branded fashion items that consumers could either purchase or win.
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Martini Smart Cube

Martini releases ice cube-shaped smart device

Smart Cube uses Bluetooth technology to communicate to bartenders
September 6, 2016

Hamilton, Bermuda-based Bacardi Ltd. announced the release of Smart Cube technology from Martini. The traditional ice cube-shaped device can be added to a drink in addition to regular, square ice cubes. 


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Shock Top’s Live Life Unfiltered

Stella Artois, Shock Top host marketing events

Beer brands invite consumers to celebrate summer
August 15, 2016
Shock Top, in partnership with Camp No Counselors, is inviting legal-drinking-age adults to text or upload photos of how they Live Life Unfiltered for a chance to win a weekend camp getaway at three scenic locations: Aug. 25-28 in Kerryville, Texas; Sept. 15-18 in Lake Wales, Fla.; and Sept. 20-Oct. 2 in Valencia, Calif.
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Bacardi/Beatz

Bacardi partners with artist Swizz Beatz

Company names Beatz global chief creative for culture
July 11, 2016

Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says. 


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Bacardi Grapefruit/Raspberry

Bacardi Grapefruit, Raspberry

June 30, 2016

Bacardi U.S.A Inc. unveiled two new flavors in its rum portfolio: Bacardi Grapefruit and Bacardi Raspberry. 


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Bacardi

Bacardi USA renews agreement with Horizon Beverage

Wholesaler will be spirits company’s exclusive distributor in Massachusetts, Rhode Island
March 21, 2016

Bacardi U.S.A. Inc., Coral Gables, Fla., renewed a multi-year distribution agreement with Norton, Mass.-based Horizon Beverage for Massachusetts and Rhode Island.


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