While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.

Bacardi Ltd., Hamilton, Bermuda, has expanded its portfolio of super-premium rums with the acquisition of Banks rum.

In celebration of its 153rd anniversary, Bacardi announced the first packaging update to its rum line in more than a decade.

Bacardi Ltd., Hamilton, Bermuda, expanded its portfolio of super-premium spirits with the acquisition of Louisville-based Angel’s Share Brands; its subsidiary, Louisville Distilling Co.; and its Angel’s Envy brand. This deal marks the company’s entry into the bourbon category of the North American whiskey sector.

Coral Gables, Fla.-based Bacardi U.S.A. Inc. is expanding its Facundo Rum Collection of four hand-blended, aged sipping rums into California, following the products’ successful launches in Miami and New York in late 2013.

Bacardi U.S.A. Inc., Coral Gables, Fla., will launch Grey Goose VX (Vodka Exceptionnelle) in the U.S. market this fall.

The board of directors of Hamilton, Bermuda-based Bacardi Ltd. announced the appointment of Michael J. Dolan as interim chief executive officer, effective immediately. Dolan has been a member of the board of Bacardi Ltd. since 2009.

Bacardí, the namesake brand within Coral Gables, Fla.-based  Bacardi U.S.A. Inc.’s portfolio, launched Bacardí Loud & Untameable, a digital content series that showcases collaborations between popular modern artists and a Cuban-inspired ensemble band in all-out, anything-goes studio sessions streamed on the brand's custom Pandora station, www.pandora.com/bacardi.

Hamilton, Bermuda-based Bacardi Ltd. understands how crucial recycling is on the island home of the world’s largest rum distillery, which is based in Catano, Puerto Rico. Every year the Bacardi rum facility recycles more than 4 million pounds of material.

Bacardi U.S.A. Inc. added a new Mango Fusion flavor to its Bacardi rum line.