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Home » bacardi

Articles Tagged with ''bacardi''

Bacardi Good Spirited initiative

“Good Spirited” recycling efforts priority for Bacardi

Puerto Rican rum distillery recycles 4 million pounds of material a year
May 6, 2014

Hamilton, Bermuda-based Bacardi Ltd. understands how crucial recycling is on the island home of the world’s largest rum distillery, which is based in Catano, Puerto Rico. Every year the Bacardi rum facility recycles more than 4 million pounds of material.


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Bacardi Mango Fusion

Bacardi Mango Fusion

May 1, 2014

Bacardi U.S.A. Inc. added a new Mango Fusion flavor to its Bacardi rum line.


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Bacardi Pineapple Fusion rum

Bacardi announces CEO’s retirement

Spirits company plans to announce interim CEO shortly
April 8, 2014

The board of directors of Hamilton, Bermuda-based Bacardi Ltd. announced the departure of President and Chief Executive Officer Ed Shirley. Shirley expressed his plans to retire after his 36-year career, the company says.


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Bacardi Good Spirited sustainability program

Bacardi rum recycles water through ‘Good Spirited’ sustainability initiative

Ecological goals also focus on sustainable packaging
March 25, 2014

Because water is key to its production processes, Hamilton, Bermuda-based Bacardi Ltd. has set new goals through its “Good Spirited” global sustainability program in order to become more ecologically responsible for the production of its flagship brand, Bacardi Rum, it says.


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Bacardi Good Spirited initiative

Bacardi announces sustainable actions as part of ‘Good Spirited’ commitment

New benchmark sets goals for 2022 for sourcing, packaging and operations
February 25, 2014

Earlier this month, Hamilton, Bermuda-based Bacardi Limited unveiled its new “Good Spirited: Building a Sustainable Future” initiative, which will hold its global operations and suppliers for Bacardi rum to high sustainability standards.


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Bacardi Untameable Since 1862

Bacardi launches new campaign, bottle design

‘Bacardi Untameable Since 1862’ global campaign unites product portfolio
November 19, 2013

Honoring its 150-year legacy, Hamilton, Bermuda-based Bacardi Limited announced the launch of its new “Bacardi Untameable Since 1862” global marketing campaign, which tells the stories behind Bacardi rum and its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit.”


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Bacardi Pineapple Fusion rum

Bacardi Pineapple Fusion rum

May 13, 2013

Bacardi U.S.A. Inc. launched Bacardi Pineapple Fusion rum, which fuses the sweet notes of pineapple with the toasted flavors of coconut rum, the company says.


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Dewar's Highlander Honey

Dewar’s Highlander Honey

May 1, 2013

Bacardi U.S.A. Inc. launched Dewar’s Highlander Honey blended Scotch whisky.


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Bacardi Pineapple Fusion

Bacardi unveils Pineapple Fusion rum

February 18, 2013

Bacardi U.S.A. Inc., Coral Gables, Fla., unveiled its latest addition to Bacardi’s flavored rum lineup, Bacardi Pineapple Fusion, at the NBA on TNT All-Star Saturday Night Party in Houston.


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polar

Marketing: New programs, apps, events and contest entice consumers

February 18, 2013

 In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.  


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