Bacardi introduces lime-flavored rum
New fruit-infused flavor developed for warm weather drinking
Hamilton, Bermuda-based Bacardi Ltd. introduced Barcadi Lime: a vibrant and flavorful rum for any warm weather drinking occasion, the company says. Regarded as one of the top choices for fruit infusions in beverages and the most popular fruit purchased to be paired with rum, lime was the obvious choice for the new Bacardi flavor innovation, it adds.
“As soon as the weather warms up, people are ready to take their drinks outside, whether it is for an outdoor barbecue, party on the beach or happy hour on a rooftop bar, Bacardi Lime is the perfect complement to these spring and summertime occasions,” said Roberto Ramirez Laverde, vice president, Bacardi for North America, in a statement. “We have watched the flavor space grow year after year and we know that consumers are going to embrace this new infused rum, especially when they’re on the hunt for a refreshing new cocktail.”
Bacardi Lime is made with a base of Bacardi Superior white rum and is then infused with natural lime flavors, providing an intense flavor with aromas of lime zest and natural bright citrus notes, the company says.
Beginning this month, the 750-ml bottle will be available at select retailers nationwide for a suggested retail price of $12.99.