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Home » flavored malt beverages (FMB)

Articles Tagged with ''flavored malt beverages (FMB)''

Quirk 25 Tea Mix Pack

2025 Beer Report: Flavored malt beverages continue their steady rise

Variety, flavor keep consumers’ interest in malt-based ready-to-drink alcohol
jessica Jacobsen
Jessica Jacobsen
March 3, 2025

Traditional flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzer category looks to stop declines.


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Four Loko CAMO.png

Four Loko CAMO

February 20, 2025

Four Loko, a brand of Phusion Projects, announced the launch of its newest flavored malt beverage (FMB): Four Loko CAMO. 


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Craft beer special report
Special Report

Craft beer market pivots to meet consumer demand

IPA styles dominate, while beyond beer, non-alcohol segments help generate growth
Sabetta-Lauren.jpg
Lauren Sabetta
October 16, 2024

As the beer market expands and consumers have more options to choose from, experts highlight how craft beer brands are positioning themselves in a shifting market while catering their products to meet consumer demand.


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Xpress Harder Iced Tea.png

Xpress Harder Iced Tea

October 15, 2024

Michael Michail and Universal Brands Inc. debuted Xpress Harder Iced Tea, a 9.9% ABV hard iced tea available in a 24-ounce single serve can.


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Happy Thursday spiked refreshers

Flavor helps ready-to-drink alcohol go mainstream

Premiumization, expanding beyond core consumers vital for continued RTD alcohol’s growth
jessica Jacobsen
Jessica Jacobsen
August 8, 2024

Experts credit consumers’ affinity for ready-to-drink (RTD) alcohol to flavor exploration. With growth from premium RTD cocktails and hard teas, the category has been a positive for the overall beverage alcohol market.


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Captain Morgan Sliced West Wilson.jpg

Captain Morgan, West Wilson help consumer fill summer bucket lists

‘Sliced is Better’ sweepstakes open through Aug. 5
Staff Beverage Industry
July 22, 2024

The newest cocktail-inspired RTD offering from Captain Morgan launches a nationwide sweepstakes that goes all-in on summer adventures and bold flavor.


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Tampico Hard Punch.jpg

TAMPICO Hard Punch adds Fruit Punch, Pineapple Coconut varieties

Ready-to-drink alcohol brand celebrates launch with Mexico trip sweepstakes
Staff Beverage Industry
July 19, 2024

COOP Beverage Works, Oklahoma City, is expanding the Fiesta of Flavor this summer with new flavors from its line of TAMPICO Hard Punch.


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Beer

2024 State of the Beverage Industry: Beer market continues to experience unbalanced performance

FMBs, imports continue to lift beer category
jessica Jacobsen
Jessica Jacobsen
July 9, 2024

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of beer segments as flavored malt beverages, import beers and non-alcohol segments continue to lift the category.


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Seagram's Resfreshers.png

Seagram’s Escapes Refreshers

June 3, 2024

Seagram's Escapes announced the launch of Refreshers, a new line of flavored malt beverages sweetened with cane sugar and real fruit juice. 


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Jim Beam Kentucky Coolers.jpg

Jim Beam Kentucky Coolers introduce fresh wave of flavors

Malt-based RTDs made in partnership with The Boston Beer Co.
Staff Beverage Industry
April 9, 2024

Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of ready-to-drink (RTD) beverages: Jim Beam Kentucky Coolers. 


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2026 state of the industry

beer report

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

April 8, 2026

2026 State of the Industry Series: Non-Alcohol Beverages

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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