Articles Tagged with ''flavored malt beverages (FMB)''

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Molson Coors, Coca-Cola expand partnership with Simply brand

Simply Spiked Lemonade variety pack to launch this summer
January 25, 2022

Chicago-based Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply. 


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Between Drinks

No alcohol trend rising in prominence

A third of Gen Z consumers don’t drink alcohol
Barbara Harfmann
December 15, 2021
Trends indicate that no alcohol is trending not just in “Dry January” but throughout the year. As a result, beverage manufacturers are stocking shelves with plenty of non-alcohol beer, wine and spirits.
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Owl’s Brew Spiced Chai & Cranberry

November 10, 2021

In time for the fall and holiday season, Owl’s Brew of Double Brew LLC launched its new, ready-to-drink (RTD) canned, Boozy Tea flavor: Spiced Chai & Cranberry. 


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Smirnoff ICE teams up with Mario Lopez to celebrate anniversary

Consumers 21 years and up can celebrate with flavored malt beverage for next 21 years
October 8, 2021

Smirnoff ICE, a brand of New York-based Diageo North America, is celebrating its 21st birthday by teaming up with actor and host Mario Lopez to give one winner Smirnoff ICE for the next 21 years.


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Bevy Long Drink

Boston Beer releases Bevy Long Drink featuring malt base

Nordic-inspired sparkling refresher available in November in 2 varieties
September 8, 2021

The Boston Beer Co., Boston, announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the Long Drink. Bevy Long Drink will hit shelves in early November in two flavors: Sparkling Citrus Refresher and Sparkling Berry Refresher.


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Talking Rain
Between Drinks

Canned cocktails steal some of seltzers thunder

Ready-to-drink share growing 15% on Drizly
Barbara Harfmann
August 16, 2021
How and where consumers are purchasing their alcohol continues to shift, with eCommerce continuing to drive sales. Although hard seltzers have been king of the beverage industry the past three years, ready-to-drink canned cocktails now are outpacing the category.
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MTN DEW

Boston Beer, PepsiCo team up for new HARD MTN DEW offering

Flavored malt beverage innovation to hit shelves in early 2022
August 10, 2021

Boston-based The Boston Beer Co. and PepsiCo, Purchase, N.Y., announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's world-class innovation and expertise in alcohol beverages with one of PepsiCo's most iconic and beloved brands.


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