Across the globe, consumers are more engaged with consuming probiotics, according to a survey from Kerry ProActive Health’s division. Beverage-makers are taking an active role in helping fulfill this growing need state.
Co-founded by beverage entrepreneurs Ben Goodwin and David Lester, OLIPOP is a functional low-calorie, low-sugar beverage that combines the benefits of prebiotics, plant fiber and botanicals in a “New Kind of Soda” that promotes digestive health.
New product entry supports immune health, digestion, energy
June 15, 2021
Uncle Matt's Organic, Clermont, Fla., launched its Ultimate Shots line and the entrance into this new category. Crafted with a multitude of functional ingredients and powerful probiotics, Uncle Matt's Organic Ultimate Shots aim to aid specific functions such as immune support, digestion and energy.
The kombucha market is trending high as consumers seek functional foods and beverages to fulfill a healthier, more tailored lifestyle. The kombucha market is growing at a CAGR of 52 percent from 2016-2020, reports Innova Market Insights.
Probiotics’ reputation has been gaining traction in recent years. Meanwhile, prebiotics and postbiotics are adding to their share of the beverage market.
Founded in 2009, Neuro Brands LLC was created by Sanela Diana Jenkins to promote the health of both the body and mind. The company offers a line of eight low-calorie functional beverages to help promote sleep, aid digestion and reduce stress in low-calorie, great-tasting beverages, it says.