The demand for beverages containing fiber, probiotics and prebiotics continues to rise as consumers “go with their gut” to improve health and well-being.
The demand for products containing fiber, prebiotics, probiotics and “good” bacteria is on the rise as functional beverages to combat illnesses and improve consumers’ overall health have moved from niche products in specialty stores to mass retail and grocery store chains.
Dannon, a brand of White Plains, N.Y.-based DanoneWave, is announcing the addition of new Activia Dailies, a line of probiotic, low-fat yogurt drinks, to its portfolio of probiotic offerings. Like all Activia products, these 3.1-ounce drinks feature Activia's billions of live and active probiotics, but in a smaller serving size, making it more convenient to get probiotics on-the-go, the company says.
JÚS by Julie introduced its Probiotic + Prebiotics Energy & Calming Shots, which contain 1 billion colony-forming units of GanedenBC30 vegan probiotics and prebiotics.