Articles Tagged with ''natural beverages''

From marketing to men, more natural products and slim cans, soft drink makers continue to pour life into a category that could use some more fizz.

Herbs and botanicals find niche in functional beverage formulations.

Low-calorie, natural, organic and low-sugar are most popular claims made by beverage manufacturers targeting the younger demographic.

Traditional flavors remain the favorites of beverage companies introducing new products, but new flavor trends also are on demand.

The Institute of Food Technologists held its annual meeting and food expo in Chicago in July, featuring many flavor, color, sweetener, protein and fortification innovations.

Citrus flavors, such as lemon, lime, grapefruit and orange, whether alone or in combination with other flavors, have consistently remained a favorite of consumers and beverage-makers.