Natural beverages - Articles - Page 2

Category Focus

Energy drink consumer’s loyalty keeps market thriving

Health consciousness, fitness influencing new age energy solutions

July 25, 2023

Loyalty from energy drink consumers have helped this market thrive, but efforts to appeal to the fitness lifestyle community and gamers is giving the category an opportunity to expand.

Channel Strategies

Natural retailers show resilience against inflation concerns

Functional, diet-specific products resonate with specialty shoppers

Jessica Jacobsen

September 20, 2022

While other retailers are seeing inflation impact spending, it has not had the same effect on specialty retailers, experts note.

Beverage Beat

Innova details strategies for development of healthy beverages

Holistic approach to health gaining traction with consumers

Jessica Jacobsen

July 19, 2022

In the beverage market, brand owners are changing their strategies in terms of healthy beverages as consumers are looking beyond just physical health.

Informa Markets’ Natural Products Expo West

Natural Products Expo West returns to in-person with Anaheim tradeshow

Beverage-makers, suppliers highlight latest innovations

April 7, 2022

Informa Markets’ Natural Products Expo West, part of the New Hope Network family of brands, hosted the in-person return of the industry’s largest trade show March 8-12 at the Anaheim Convention Center in Anaheim, Calif. The event gathered more than 2,700 exhibitors and more than 57,000 registered attendees, the company says.

Beverage Beat

Study shows shoppers expect more from natural brands

Leadership structure influences consumer perceptions

Jessica Jacobsen

October 15, 2021

Gerber Finance recently commissioned a Momentive survey of 1,000 consumers who buy natural products, revealing that consumers’ expectations for natural products show that more is expected from them.

Virgil’s Handcrafted Dr. Better

April 2, 2021

Virgil’s, a brand of Reed’s Inc., announced the return of its original Virgil’s Handcrafted Dr. Better.

Nordic Koivu Birch Water

August 25, 2020

Nordic Koivu Ltd. launched its self-titled Birch Water.

Ethan’s Energy Shots

June 18, 2020

Ethan’s has launched an organic energy shot line packed with a naturally caffeinated herbal infusion of green tea and guayusa extracts that provide balanced energy and focus, the company says.