IRI, SPINS partner to assist CPG manufacturers and retailers
October 22, 2013
Information Resources Inc. (IRI), Chicago, and SPINS, Schaumburg, Ill., created SPINS NaturaLink, a new segmentation of the total U.S. population that focuses on how shoppers think about, purchase and use natural, organic and eco-friendly products. Consumers increasingly are embracing natural and organic products and often are as concerned about what is not in the products they buy as much as what is in them, IRI notes. SPINS NaturaLink is designed to assist consumer packaged goods (CPG) manufacturers and retailers in generating new levels of growth through a better understanding of these shopper needs.
Beat Juice Beverage Co. reformulated its all-natural Beat Juice, which originally was designed to help fight high blood pressure, cardiovascular disease and hypertension, the company says.
After test launching its line of Oatworks oat-powered, natural smoothies last year, Wellness Works has relaunched the line with new packaging and enhanced formulations.
Be Well Nutrition Inc. partnered with Molly Kimball, a registered dietician and lead nutritionist with Ochsner's Elmwood Fitness Center, to create all-natural Iconic Healthy Lifestyle Beverages.
In July, PacificHealth Laboratories Inc. will launch Body Glove Surge All Natural Energy Shots in conjunction with sports nutrition company Body Glove International.
After launching a line of all-natural, certified organic sodas sweetened with agave nectar in 2001, Oogavé recently introduced a low-calorie line of naturally sweetened sodas called Loca.