After the show’s close, New Hope Natural Media, the host of the show and a division of Penton, reported a record number of new natural and organic product launches, as well as record exhibitor and attendee numbers.
Natural Products Expo West, produced by New Hope Natural Media, a division of Penton, showcased a record number of new natural and organic product launches at its 33rd show, which took place March 7-10 in Anaheim, Calif. Of the exhibitors, beverage-makers from established and emerging categories showcased their natural offerings.
St. Louis-based Roha Food Colors USA, a unit of Roha Group, Mumbai, earned Safe Quality Food (SQF) certification with a Good rating for its newly expanded St. Louis facility, which produces natural food colors.
LifeAid Beverage Co. launched PartyAid, a functional beverage formulated to enhance, replenish and restore the body and mind before, during or after a night of partying.
To provide consumers with a healthy and flavorful juice option for children, Nestle USA launched Juicy Juice Fruitifuls, which is a line of all-natural juice drinks with 35 percent less sugar than regular juice and a full serving of fruit in each single-serve carton.