Beverage companies and foodservice outlets are employing digital marketing efforts, expanding clean-label offerings and sourcing locally to reach the millennial generation.
New beverage feature ice cream flavored coffees, frozen lemonades
May 29, 2018
Dunkin’ Donuts, Canton, Mass., announced its newest beverage flavors for the summer season: Butter Pecan, Cookie Dough and Pistachio flavored coffees, and Original and Strawberry Frozen Lemonade. Last year, Dunkin’ Donuts asked America to vote on their favorite flavor among the brand’s most popular ice cream flavored coffees, with the chance to bring it back to the menu for summer 2018, the company said.
Nestlé to pay Starbucks $7.15B in closing considerations
May 7, 2018
Starbucks Corp., Seattle, will form a global coffee alliance with Nestlé S.A. to accelerate and grow the global reach of Starbucks brands in consumer packaged goods (CPG) and foodservice. With a shared commitment to ethical and sustainable sourcing of coffee, this alliance will transform, expand and elevate the at-home and away-from-home coffee and related categories around the world, the company says.
Limited-offering shakes available in three varieties
April 23, 2018
As 2018 comes to a close, the editors of Beverage Industry want to highlight the Top 3 most-viewed beverage news headlines for the year. No. 1 was the announcement by SONIC's Drive-In, Oklahoma City, that it was releasing SONIC’s new Cookie Jar Shakes as part of its Summer Nights event.
Study will address impact on beverage alcohol market, foodservice
March 19, 2018
Chicago-based Technomic, a Winsight company, announced it will embark on a new multi-client study entitled “The Marijuana Effect: Understanding the Implications of Legal Recreational Cannabis Products on Restaurants & Bars.” The study will explore the impact of legalized marijuana on major industries, including adult beverages and foodservice.
As foodservice establishments compete for share of stomach, innovation in store décor, a speedier drive-thru experience and a positive guest experience are crucial elements to address.