Across the globe, consumers are more engaged with consuming probiotics, according to a survey from Kerry ProActive Health’s division. Beverage-makers are taking an active role in helping fulfill this growing need state.
Consumer demand for immune-supporting ingredients is on the rise, leading beverage brand and ingredient companies to innovate with immune-health-focused ingredients that push the envelope.
The kombucha market is trending high as consumers seek functional foods and beverages to fulfill a healthier, more tailored lifestyle. The kombucha market is growing at a CAGR of 52 percent from 2016-2020, reports Innova Market Insights.
Probiotics’ reputation has been gaining traction in recent years. Meanwhile, prebiotics and postbiotics are adding to their share of the beverage market.
Big Easy Bucha launched Big Easy Tepache, a new ready-to-drink sparkling and fizzy, all-natural, fruit-sweetened drink that has long been popular in Mexico and among bartenders, but until now has not been bottled and sold in the United States, it says.